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Purely Pets: Pet insurance reviews

4.70
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
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10%
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1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Happy customer

5
This is the first time I have used Purely Pets insurance. I have a dog walking business, and I found their service to be efficient, covering all aspects of the business. Their prices are affordable and fair. Reviewed on: 16th July 2021

Claim experience

5
Helpful telephone staff. Claim payments made very quickly. Reviewed on: 16th July 2021

Great cover with friendly helpful advisors

5
We had to have some of our dogs teeth removed as it is common in her breed to have dental issues. Despite a rigorous dental hygiene regime we were unable to prevent this. I contacted Purley Pets and run the through the claim with an advisor. They were really friendly and helpful. Once the vet had completed the surgery they sent off the claim form and I paid the vet. Once Purley Pets got the form a really help and friendly lady called me to confirm the details and explain what would happen next. I only had to wait a couple of weeks for the claim to be assessed and for the claim to be settled (This is usually quicker but they have a backlog due to COVID). The choices of cover are really good and comprehensive with a plan to suit all budgets. The staff. Have always been friendly, knowledgable and helpful. I would not go anywhere else now. Reviewed on: 16th July 2021

Competitive prices, great cover.

5
Fantastic price, cover is amazing, never clamed but from reviews, if needed everything goes very smooth. Reviewed on: 16th July 2021

First class

5
Dealt with our claim without any fuss. Each member of staff was polite, friendly and on the ball. Would thoroughly recommend. Reviewed on: 16th July 2021

Excellent services with friendly assistance

5
Really good customer service at a very reasonable price. Reviewed on: 16th July 2021

communication

5
Had the best quote for me!perfect for my spaniel dog Reviewed on: 15th July 2021

Great service

5
Easy to apply and great for an older dog policy. Very competitive prices too Reviewed on: 15th July 2021

cheap and quick

4
cheap quote which pleased us when we searched for our dog who is 9 year old. costs increased yearly but this company does for us - 2 years running Reviewed on: 15th July 2021

Customer service is paramount

5
It is always a pleasure to speak to the staff. They know the product and they interact as people and not just as paid employees. Reviewed on: 15th July 2021

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