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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
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KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Customer service is paramount

5
It is always a pleasure to speak to the staff. They know the product and they interact as people and not just as paid employees. Reviewed on: 15th July 2021
Shirley Moses's avatar
Shirley Moses

Good cover at a sensible price

5
I looked at many companies to insure my rescued dog. Purely Pets offered the cover I needed at a sensible price. Purchasing was straight forward via the website. Monthly news letter is informative. Overall a good experience. Reviewed on: 15th July 2021
Les Steele's avatar
Les Steele

customer experience

4
Explained everything in detail so I could proceed knowing that if ever I had to make a claim it would be dealt with professionaly. Reviewed on: 15th July 2021
Lee Trott's avatar
Lee Trott

Great service

5
Haven’t had to make a claim but service has been seamless to date Reviewed on: 15th July 2021
Chrissie Martin's avatar
Chrissie Martin

Super easy

5
Super easy to sign up, access support staff and make a claim. How insurance should be done. Reviewed on: 15th July 2021
Emile's avatar
Emile

Done with ease

4
This was easy to apply for and to complete the policy. Reviewed on: 15th July 2021
Amanda fitzgerald's avatar
Amanda fitzgerald

Top dog

5
Brilliant service and great price Reviewed on: 15th July 2021
Calum Bolton's avatar
Calum Bolton

purely great

5
good website that is so easy to fill in and great prices too. Reviewed on: 15th July 2021
murf355's avatar
murf355

Affordable

4
I have 2 dogs to insure one is now 10 and the other 9, so most big named insurers boost the price up due to this, Purely Pets don’t they make insuring by fur babies affordable and give me peace of mind to know they are still insured. I haven’t had to make a claim or be in touch with the service team so i can not comment on that but setting up my policies was easy and straight forward and there was not a 1000 questions to answer. Reviewed on: 15th July 2021
S's avatar
S

Peace of mind

5
Purely pets is Purely for pets, peace of mind, totally relaxed & comprehensive cover for your pet Reviewed on: 15th July 2021
Sue's avatar
Sue

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