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Purely Pets: Pet insurance reviews

4.70
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

NO issues

5
This year our Dog has been ill, been with Purely Pets, about 4 years. I've rung the 24/7 nurse, then on her advise got in touch with my Vets, The vets are dealing with Purely Pets direct, but keep me informed, how things are gong, and up to now No issues paying out etc. i don't have a big cover financially, but it what we could afford. and certainly glad I've got it. Reviewed on: 15th July 2021

They do what it says on the tin.

5
Easy to contact Very helpful. Very professionally always willing to help. Reviewed on: 15th July 2021

Pets come first

5
I have only joined recently but service very good & professional Reviewed on: 15th July 2021

Excellent Value

5
Competitive prices, claims settled quickly. Easy to understand TandCs. Reviewed on: 15th July 2021

Straightforward pet insurance

5
Wading through the quagmire of quotes we settled on this very simple and straightforward and also competitive policy .very pleased Reviewed on: 15th July 2021

Excellent service

5
Paid up for my dogs operation straight to my vet which helps a lot when your worried about your pet Reviewed on: 15th July 2021

Fabulous service and support

5
We have had many insurance policies in our lifetime, including pet, and thankfully we have had few occasions to make use of them. Sadly our experience with insurance companies has been patchy, ranging from excellent to poor. I am very happy to say that Purely Pets falls into the excellent category! We unfortunately had to make a claim, but the claims process was very easy and relatively stress free. I can certainly say they are probably the best insurance company we have dealt with. Reviewed on: 15th July 2021

Excellent Insurer

5
My three pets have insured by Pet Insurance. Reviewed on: 15th July 2021

Great price and efficient service

5
Quick communication in line with my preferences and a great price point for cover offered - I’m not always easy to please but no complaints thus far… Reviewed on: 15th July 2021

Trustworthy.

4
Feel safe with insurance against big bills. Reviewed on: 15th July 2021

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