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Purely Pets: Pet insurance reviews

4.70
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Worry Free Pet Insurance

5
So helpful and understanding when we needed to make a claim. Our vets were paid directly which meant we could totally focus on our poorly pet. Reviewed on: 18th July 2021

Excellent product

5
Very easy to use website with different levels of cover to suite every pet owners needs. Extremely helpful contact centre staff, nothing too much trouble. Very competitive premium. Reviewed on: 18th July 2021

Easy to sign up. Provided everything I needed

4
It was so easy to insure my dog. Price was a lot better than my previous insurer with more added benifit Reviewed on: 18th July 2021

Brilliant service

5
Never had a prolem with this company, reasonable price for a high standard of cover. Reviewed on: 18th July 2021

The best protection for your pet

5
The online portal is easy to use. The prices are competitive and we are confident in knowing that if and when our dogs need treatment then we dont have to worry about the cost as much. Reviewed on: 17th July 2021

Excellent cover for a fair price.

5
I looked at many let insurers and found purely let’s a good all round insurer. Nit only a good price, but excellent cover and well respected. Reviewed on: 17th July 2021

Best pet insurance and best price

5
This is a the first time I’ve used purely pets and found the online firm east to complete Reviewed on: 17th July 2021

Best to be found

5
Scoured the Internet and phoned around, the level of cover is excellent and the cover price is brilliant, yes you could get cheaper, but the cover would be so reduced. My dog is in safe hands Reviewed on: 17th July 2021

No fuss

5
Easy and uncomplicated to arrange cover with no unnecessary time consuming questions to answer. Extremely competitively priced Reviewed on: 17th July 2021

Sympathetic and efficient

5
My dog became gravely ill and needed immediate treatment with scans and blood tests. The Vets dealt with the insurance payments as they knew the process. Purely personal were fast, efficient and sympathetic. A real relief to the whole family Reviewed on: 17th July 2021

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