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Purely Pets: Pet insurance reviews

4.70
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Best value

5
Excellent easy service and a great quote , hassle free Reviewed on: 18th July 2021

My dog's health care

5
I would highly recommend this company for any pet insurance as it's the best price for any household income knowing your covered for any accident & health issues. Reviewed on: 18th July 2021

Fairly priced insurance

5
I have always found the company to be responsive in difficult circumstances and had no problems with them paying out. Reviewed on: 18th July 2021

Great insurer who puts the customer first

5
Fantastic customer service; great advice and always willing to listen Reviewed on: 18th July 2021

communication

5
They are always fantastic at the communication Reviewed on: 18th July 2021

Best pet insurance

5
No quibble on claims and quick settlement. Reviewed on: 18th July 2021

Professional helpful and supportive. The staff/advisors are always pleasant and extremely helpful.

5
Fabulous pet insurance. I can’t stress enough how helpful and wonderful the staff/advisors are. Always pleasant polite and professional. Very supportive I have used purely pets for years and I certainly wouldn’t use any other insurance company. Reviewed on: 18th July 2021

Paws for thought.

5
New client not had to claim yet, but company seems well organised and highly rated. Reviewed on: 18th July 2021

Great

5
Just great . No problems at all with insurance Reviewed on: 18th July 2021

Friendly staff, quick turn around

5
We’ve had to claim for BOAS surgery for our pug, and everyone we’ve spoken to has been really helpful and our claim has had a quick turn around Reviewed on: 18th July 2021

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