Smart Money People Logo

Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Purely Pets Pet insurance reviews (2030)

Beat other more well known providers

5
I shopped around as my renewal quote had gone up 40% and I hadn’t even made a claim. Reviewed on: 11th July 2019

Great Service

5
The staff are very helpful and are happy to go over any of the details. I have claimed for my dog and it was easy and stress free. I also got cover for my 2nd dog and again was very easy to set up. Reviewed on: 11th July 2019

Easy,no hastle

5
No issues with anything,easy to join good value Reviewed on: 11th July 2019

Very competitive

5
All done very quick to arrange and a very good price Reviewed on: 11th July 2019

Brilliant Service

5
Brilliant Service, with a great deal of explanation of what you are actually entitled too & what you are paying for (this is also clear in fine print) always helpful when calling up, fix or help you with your query. Helped me massively I am so grateful I insured my little pug and extremely happy with Purely Pets helpful friendly service/advice Reviewed on: 11th July 2019

Insurance review

5
We have been our pet insurance for quite a while now No problems with anything ie getting claims sorted and payed Contact and caring very courteous, I will always renew my policy, Excellent Reviewed on: 11th July 2019

Happy as a dog with a waggy tail

5
Purely pets have given me and my dog a generous amount of cover for a thrifty monthly payment. I'm happy he's covered, he's happy that i'm happy. Reviewed on: 11th July 2019

PEACE OF MIND FOR YOU REGARDING YOUR PET S HEALTH

4
I have had a couple of claims for my 2 soft coated wheaton terriers ,all claims have been dealt with to my satisfaction. Reviewed on: 11th July 2019

Good simple terms, easily understood

5
Went through various companies for pet insurance over the years but Purely Pets was simple to understand and no hidden “black holes”, everything up-front. Reviewed on: 11th July 2019

Excellent service

5
My dogs are my world and I find peace knowing my dogs are insured Reviewed on: 11th July 2019

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review