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Purely Pets: Pet insurance reviews

4.40
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Good policies at competitive price.

5
As the owner of an older dog the monthly premium is still very competitive compared to other providers for the same level of cover. Very satisfied customer. Reviewed on: 10th July 2019

Have always been brilliant

5
Put in 2 claims and both have been handled professionally and to a very high standard, even when the vet got the pet details wrong on the claim form. Reviewed on: 10th July 2019

Always been brilliant

5
They have really looked after not only my pets, but also me when my circumstances changed and I could no longer afford the same premiums! Excellent top marks! Reviewed on: 10th July 2019

Highly recommend

5
Purely Pets have been amazing when both my dogs have been ill, and last year subsequently lost one of them. Their Customer Service team are very helpful and they are quick with the claim. Reviewed on: 10th July 2019

Great customer service

5
We’ve been with Purely for a while now. Customer service is always friendly and very helpful, Reviewed on: 10th July 2019

Excellent service

5
They've always been really helpful and have taken the stress out if what was a stressful situation. Reviewed on: 10th July 2019

Great Service

5
Easy to deal with and quick responses Reviewed on: 10th July 2019

Brilliant

5
Brilliant no hassle pet insurance. Reviewed on: 10th July 2019

Very good value for money

5
Very easy and pleasant to deal with staff at Purely Pets. The claim process is also very easy and painless. I have 12 of my dogs with this company Reviewed on: 10th July 2019

Purely Pets

5
Been with them for a couple of years now, and although thankfully I've not had to claim on my insurance I have every confidence that it would be a smooth procedure if I needed to Reviewed on: 10th July 2019

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