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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
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KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Have always been brilliant

5
Put in 2 claims and both have been handled professionally and to a very high standard, even when the vet got the pet details wrong on the claim form. Reviewed on: 10th July 2019
Mel's avatar
Mel

Always been brilliant

5
They have really looked after not only my pets, but also me when my circumstances changed and I could no longer afford the same premiums! Excellent top marks! Reviewed on: 10th July 2019
Lorna L'Aimable's avatar
Lorna L'Aimable

Highly recommend

5
Purely Pets have been amazing when both my dogs have been ill, and last year subsequently lost one of them. Their Customer Service team are very helpful and they are quick with the claim. Reviewed on: 10th July 2019
Juliette 's avatar
Juliette

Great customer service

5
We’ve been with Purely for a while now. Customer service is always friendly and very helpful, Reviewed on: 10th July 2019
Jean S's avatar
Jean S

Excellent service

5
They've always been really helpful and have taken the stress out if what was a stressful situation. Reviewed on: 10th July 2019
Mark's avatar
Mark

Great Service

5
Easy to deal with and quick responses Reviewed on: 10th July 2019
Ella's avatar
Ella

Brilliant

5
Brilliant no hassle pet insurance. Reviewed on: 10th July 2019
wendar's avatar
wendar

Very good value for money

5
Very easy and pleasant to deal with staff at Purely Pets. The claim process is also very easy and painless. I have 12 of my dogs with this company Reviewed on: 10th July 2019
John Fletcher's avatar
John Fletcher

Purely Pets

5
Been with them for a couple of years now, and although thankfully I've not had to claim on my insurance I have every confidence that it would be a smooth procedure if I needed to Reviewed on: 10th July 2019
Aileen Stewart's avatar
Aileen Stewart

Reliable, Affordable and Easy Pet Insurance

5
Reliable, Affordable and Easy Pet Insurance Reviewed on: 10th July 2019
amy's avatar
amy

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