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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

They did what they said they would

5
I was full covered for my dogs incident and purely pets paid out with no fuss Reviewed on: 10th July 2019

Great company with a fantastic ethos

5
From the very start, this company has been professional, polite, and most importantly ethical. Highly recommended! Reviewed on: 10th July 2019

Honest pet Insurance

5
Great company they have great affordable cover for all. Reviewed on: 10th July 2019

1st class

5
Polite, helpful and willing to talk you throw the whole claims procedure. Reviewed on: 10th July 2019

great price, simple policies

4
thankfully haven't had to claim for my dog so far, but feel confident that it will be a straight forward process if I do. Reviewed on: 10th July 2019

Pet insurance

5
Can't fault company and price would recommend to my family and friends Reviewed on: 10th July 2019

Affordable and hassle free

5
I haven't had to use their services yet thankfully, but I really appreciate knowing that they have a helpline 24/7. Signing up was quick and easy, and they offered a wide variety of cover levels to suit my needs. I wanted a lower excess, which I got, but my monthly payments are still very reasonable. Thoroughly recommended. Reviewed on: 10th July 2019

Quick and easy

5
Simple to set up and easy to navigate and although not made a claim yet(and hope I never have to), it looks a simple process Reviewed on: 10th July 2019

Excellent service

5
Claims paid promptly, easy to use. Reviewed on: 10th July 2019

Very good and value for money service

5
Offers good customer service and very competitive prices Reviewed on: 10th July 2019

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