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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Product review

5
Excellent plan options and really easy to apply for online. And when I had a query the call centre was very polite and helpful. My query was closed down and enabled me to proceed with my plan option. Overall a very satisfying experience. Reviewed on: 10th July 2019

Easy to set up!

4
Luckily not had to use my insurance yet but it was easy to set up and good value for money! Reviewed on: 10th July 2019

Amazing cheap and reliable

5
Trying to find a good pet insurance this one is great they offer so much cover Reviewed on: 10th July 2019

Prompt and efficient service

5
Our cat hasn’t had any problems until he came up to his 16th year and starting having kidney issues and high blood pressure. Fortunately his medication is covered on our plan as we have to purchase low protein, Prescription food too. Main thing is he’s well and blood pressure is back to normal with his stats better too. Purely pets handled our claim efficiently and paid monies directly into my bank account. Would definitely recommend them. Reviewed on: 10th July 2019

great pet insurance

5
when our dog needs medical help we do not have to worry about a huge vets bill at the end Reviewed on: 10th July 2019

Great value

5
Very competitive, and value for money Reviewed on: 10th July 2019

Good service

5
Never had any problems, renewal process is very easy and competitive prices. Reviewed on: 10th July 2019

Customer service

5
Excellent company, insurance claims paid promptly would definitely recommend Reviewed on: 10th July 2019

Great service

5
I took over pet insuramce from a friend who due to illness couldn't keep their belived pet. Unfortunately the dog jad a history of problems but they were so understanding that they have allowed me to keep the existing policy and not have to take out a new one which would have meant the dogs problems would have been excluded. How nice was that! Compassionate considerate, and fabulous Reviewed on: 10th July 2019

very professional company

5
easy to deal with from first phone call to getting the right insurance cover for my 6 year old Cocker spaniel Reviewed on: 10th July 2019

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