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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great affordable pet insurance

5
Been with purely pets for over 8 years And always had excellent customer service and no quibble payouts. Reviewed on: 10th September 2020

Excellent service

5
cannot fault the price or the service of this company absolutely brilliant Reviewed on: 10th September 2020

safe and sure

5
i am happy in the knowledge that my pets are very well protected with purely pets insurance Reviewed on: 10th September 2020

Great provider

5
Great insurance provider! Quick and easy to use and great feedback! Reviewed on: 10th September 2020

Prompt Service

5
Our dog Gilbert developed a lump on his side. The vet thought it could be a tumour but could not tell without operating. Fortunately it turned out to be a fatty lump. the payment was quick and easy. I paid the excess to the vet and Purely Pets did the rest. Reviewed on: 10th September 2020

Perfect pet insurance

5
Competitive price and handled my recent claim promptly and with ease. Gentleman I spoke to on the telephone was very knowledgeable and friendly. Reviewed on: 10th September 2020

Easy, quick & helpful.

5
Never had a bad experience, easy to use portal & pleasant staff. Great benefits. Reviewed on: 10th September 2020

Great Customer Service

5
Great customer service for all aspects of pet care Reviewed on: 10th September 2020

Purely Amazing

4
If you aren’t looking for a woof ride and would like a puuurfect place to insure your pet. Purely Pets takes the weight off my hooves. It has everything my dog needs to keep his tail wagging and his nose wet! Reviewed on: 10th September 2020

Slick and efficient

5
Super customer experience with slick and efficient service. Reviewed on: 10th September 2020

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