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Purely Pets: Pet insurance reviews

4.37
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Slick and efficient

5
Super customer experience with slick and efficient service. Reviewed on: 10th September 2020

Purely fabulous

5
Fabulous service , great value for money, super efficient dealing with claims. No fuss No hassle Reviewed on: 10th September 2020

No fuss, no hassle

5
Amazing experience just when I needed it most. No fuss or hassle. Thank you for all your support and prompt payment Reviewed on: 10th September 2020

Quick service

5
I cannot fault Purely Pets insurance. No quibble no waiting. Excellent service. Would highly recommend too anyone looking for fantastic Pet insurance fast and efficient service. Reviewed on: 10th September 2020

Helpful, professional and prompt service

5
Had a very ill dog who subsequently passed away. Purely Pets we’re so helpful with my claim and paid out promptly with no quibble Reviewed on: 10th September 2020

Great insurance for my Collie puppy

5
Very fair cheap lifetime cover for pets. One of the only insurance companies not trying to rip anyone off, they really are purely their for pets. Reviewed on: 10th September 2020

Excellent service for peace of mind

5
Signing up for purely pets was easy and informative. When my pet was ill and needed treatment, application was swift and straightforward. Reviewed on: 10th September 2020

Good Price

5
Decent price compared to other companies, not had to claim so cannot comment much more than that Reviewed on: 10th September 2020

Insurance worth having

5
Insuring your pet is a must as you never know when your best four legged friend may fall sick or may need emergency treatment Reviewed on: 10th September 2020

Stress free first class service

5
My dog was attacked and it’s the first time I’ve had to put in a claim. The process was easy and hassle free. The customer service team helpful and good at their jobs. Couldn’t ask for more. Very happy with purely pets. Reviewed on: 10th September 2020

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