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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great service

5
Would definitely recommend as great value for money and I've never had any problems Reviewed on: 10th September 2020

Great Service

5
Simple claim process and quick settlement Reviewed on: 10th September 2020

Simple to use

5
Purely pets was really simple to set up and had choices available to chose from for our dog. Reviewed on: 10th September 2020

Value for money

5
Easy to use web page and good value for money. Reviewed on: 10th September 2020

Fantastic service

5
Always quick to settle claims in a non fuss efficient manner! Reviewed on: 10th September 2020

Really thrilled with this company

5
My dog recently accidentally ate some dark chocolate and the process of sending your form to payment was swift and painless. Reviewed on: 10th September 2020

The right cover for the price

5
I had not heard of Purely Pets until I did an online search. My current pet insurance was due for renewal and had once again risen. When I compared what Purely Pets was going to cover for the p[rice there was no comparison. It was easy to use their website and the cover was set up within minutes. I would recommend them too anyone looking for a great product at a very reasonable price. Reviewed on: 10th September 2020

Comprehensive cover

5
Good value for good and comprehensive cover Reviewed on: 10th September 2020

Brilliant Service

5
First time with company and would recommend them to anyone who is looking for pet insurance. Unfortunately I had to make a claim and the service was first class. Very quick in turning my claim around and with no quibbles. Excellent service. Reviewed on: 10th September 2020

Excellent Service

5
Purely Pets have been excellent - simple t use, efficient and nice people to deal with. They understand Pets and also have a useful vet advice line. Reviewed on: 10th September 2020

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