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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent customer care

5
Always available to help and advise Reviewed on: 10th September 2020

fab value for money, defo recommend

5
Good company value for money, never had any issues Reviewed on: 10th September 2020

Great Service

5
I'm very happy with Purely Pets and I'm happy they are there to help when my dog needs help Reviewed on: 10th September 2020

Fast and quibble free

5
My pet dog had an issue during the covid-19 lockdown period. Vets fantastic and solved. Purely pets fantastic as online service and call center helped me fast-track the claim. All very clear and easy to operate and track Reviewed on: 10th September 2020

Great

5
First class service, helpful operatives and sensibly priced cover. Reviewed on: 10th September 2020

Fast efficient and caring service

5
Had a flat coat retriever with sarcoma . Unfortunately had to be euthanased. Purely pets are dealing with my claim and have been quick to respond and keep me up to date with its progress. Have had a claim in the past dealt with just as well . Reviewed on: 10th September 2020

Excellent service

5
All my contacts with Purley Pets have been excellent. They have been prompt and helpful in sorting out all my queries and one claim Reviewed on: 10th September 2020

Purely Pets

5
They are quite simply the best insurance company for pets I have come across Reviewed on: 10th September 2020

Good insurance company

5
Good customer service experience Reviewed on: 10th September 2020

Very good

5
The sign up process was good. We are currently in the process of making a claim, which so far has been smooth running. Reviewed on: 10th September 2020

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