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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Very helpful

5
Our dog tore her acl and had to have surgery and they were very helpful and quick with paying our insurance money for the surgery Reviewed on: 10th September 2020

Purely pets totally amazing

5
Purely pets are great value for money, and easy process to make a claim. Reviewed on: 10th September 2020

Excellent company

5
I have needed to use my insurance on two occasions for two of my dogs. It was dealt with very quickly and efficiently. Also needed some questions answered by telephone. The girls were lovely and very patient. Reviewed on: 10th September 2020

Great service good price

5
Good service all aspects of the insurance clearly explained. Nice friendly staff Reviewed on: 10th September 2020

Hard to fathom

3
The websitr is very difficult to work with and confusing. The option to contact customer service is hard to find but when you can get through to them it is first rate. If the website is improved then I am sure my opinions will alter. Reviewed on: 10th September 2020

recomend

5
highly recommend them reasonably priced Reviewed on: 10th September 2020

Marvellous service

5
Professional but friendly, I felt looked after ! Reviewed on: 10th September 2020

Good service

4
They are easy to use and my policy cover the needs of my pet. I've had not issues when we needed to make a claim. The staff are always helpful. Reviewed on: 10th September 2020

Competitive prices

5
my dog has no existing conditions, so I can easily change insurance provider without any adverse consequences - but I keep choosing Purely Pets because they provide a range of service levels at competitive prices when you view the results on comparison websites. Reviewed on: 10th September 2020

Lovely company to deal with

5
Dealt very quickly with my claim, nice to have a smooth passage Reviewed on: 10th September 2020

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