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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great service

5
Would recommend easy to set up cover for my cats. Reviewed on: 10th September 2020

No problems insurance

5
Very straight forward set up no hassle and very good value for money Reviewed on: 10th September 2020

Fantastic cover

5
I have an elderly dog, for whom good pet insurance is normally higher and more limited. Purely Pets offered an excellent rate with excellent coverage. Reviewed on: 10th September 2020

Great customer care

5
simple easy sign up and claims process. Excellent customer engagement at all stages Reviewed on: 10th September 2020

Good quality easy to deal with

5
easy to renew policy on line and reminders ensure policy does not expire in case its needed Reviewed on: 10th September 2020

Excellent company, lovely telephone friendly staff too.

5
I had only been been with Purely Pets for a few months when my dog needed treatment to the cost of around £700. It happened during the lockdown period and money was tight. Purely Pets assessed the claim swiftly and it was paid within weeks. Very impressed. Reviewed on: 10th September 2020

My review

5
I already have this insurance for my dog and it is the cheapest and best product Reviewed on: 10th September 2020

Excellent

5
A great company who always put my mind at rest Reviewed on: 10th September 2020

Outstanding Product

5
I have never had a issue or problem when making a claim for my two dogs. Reviewed on: 10th September 2020

First class

5
Really understanding . Really good prices for top cover . First class over all service Reviewed on: 10th September 2020

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