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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Very helpful

5
Haven't had to claim but we nearly did and the information given and advice was very helpful Reviewed on: 10th September 2020

Excellent and easy to deal with

5
Very easy and clear pet insurance Reviewed on: 10th September 2020

Excellent service

5
We had a bad run and our dog was in and out of the vets for months, Purely Pets were so helpful and processed payments quickly. Reviewed on: 10th September 2020

Fixed my Broken puppy

5
After a horror incident where my 11 month old ball of fluff, collided with two vehicles Purely Pets were fantastic. After rushing my dog to the vets and him having reconstructive leg surgery by specialist surgeons, it took very little effort for purely pets to cover the bill and rehabilitation costs. The stress and sadness caused by the incident was eased without the need to worry about financing. The team were fantastic and explained that the level of cover I had in place wasn't adequate to cover my dog at the time of the inverse t to pay the full amount for his treatment, although if I upgraded my policy to the weight band he now fell into then they would settle the bill without hesitation. This level of service was above and beyond what I'd expect from an insurance company and added the human understand to proceedings. The vets bill was paid within a week of making the claim with supporting paperwork and the experience was as hassle free as possible. Reviewed on: 10th September 2020

Great product

5
Good price for pet insurance with no hidden costs! Reviewed on: 10th September 2020

Top service, friendly staff

5
Easy to set up insurance, friendly staff, top service Reviewed on: 10th September 2020

Great value

5
Beat every other quote hands down for equal or better coverage! Reviewed on: 10th September 2020

A class act!

5
My vet submitted a claim on my behalf. The It was considered, approved within a few days. I was kept informed at all stages. Happy dog, happy owner ⭐️!! Reviewed on: 10th September 2020

Great Insurer

5
I love Purely Pets as they offered me high cover at reasonable price . Reviewed on: 10th September 2020

Grrrrrreat company

5
Prompt with paying the vets bills so stopped you from worrying.Then you only needed to focus on your dogs health and getting her better ...... Reviewed on: 10th September 2020

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