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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
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10%
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1%
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2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
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KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Perfect company

5
Always there when needed. Easy to contact and talk to the really helpful staff. Reviewed on: 13th July 2020
Katarzyna Walkowicz's avatar
Katarzyna Walkowicz

Cheapest pet insurance

4
Purely Pets insurance is by far the cheapest insurance that I could find for the amount of lifetime cover that I was looking for, so far if I have had any queries they have always been very good in helping me them, I can't comment on the claim side of things as of yet as I haven't needed to make a claim but it all seems very simple and the staff are lovely and friendly and only a phone call away if you need any help, hopefully the renewal price won't go up to much but we will see about that when the time arises. So far so good, i would reccomend to others based upon my experiences so far. Reviewed on: 13th July 2020
Lisa Neilson's avatar
Lisa Neilson

Best pet insurance!

5
A wonderful company who make caring for your pet easy. They love our little furry family as much as we do! Reviewed on: 11th July 2020
Jennifer Bagelman's avatar
Jennifer Bagelman

Compasionate

5
Amazing & compassionate insurance company always very friendly & helpful Reviewed on: 9th July 2020
Tina Norton's avatar
Tina Norton

Best pet insurance ever

5
I would recommend purely pets to anyone always polite whenever I have spoken with them over the phone, nothing is ever too much for them and they always see if there is anything else they can help with so much better than some places that just sound robotic these seem like a genuine group of people! Reviewed on: 8th July 2020
Katie Pendleton's avatar
Katie Pendleton

Only just joined but unbeatable price!!

5
I've only just joined but the deal and monthly price was by far the best package out there for what I needed for me dog. Fingers crossed I won't need to use it though haha Reviewed on: 8th July 2020
Kate's avatar
Kate

Great

4
Reliable ...charming emails& caring....reasonable prices Reviewed on: 6th July 2020
Geoff Fursedonn's avatar
Geoff Fursedonn

Affordable Pet insurance.

4
Would give 5 stars but fortunately I have no experience of the claims system yet but have re-newed for the second year with my two dogs. Reviewed on: 6th July 2020
Christina Douglas's avatar
Christina Douglas

Top Insurance

5
This insurance was not only easy to find; read and understand but the cost was very competitive compared to other providers. The process for signing up was extremely easy and straightforward. Definitely to be recommended! Reviewed on: 6th July 2020
Conor's avatar
Conor

Inaccurate website and terrible service

1
Purely Pets quoted very reasonably for our two mixed breed dogs (Labradoodles). The only options on the internet were Pure, Cross or Pedigree. When we had reason to call to change bank details, they told us that the quote was wrong, and that the premium was nearly 50% higher because of the breed. They couldn't explain why their website didn't ask for this information. I'm still arguing this point with them. Very little knowledge available from their call centre. Reviewed on: 6th July 2020
Paul's avatar
Paul

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