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Purely Pets: Pet insurance reviews

4.37
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Always been there for me

5
They have always been there for me when i needed them with a sympathetic ear and a willingness to go the extra steps to make sure i am 100% happy and my furry friend is taken care of. Reviewed on: 13th July 2020

Perfect company

5
Always there when needed. Easy to contact and talk to the really helpful staff. Reviewed on: 13th July 2020

Cheapest pet insurance

4
Purely Pets insurance is by far the cheapest insurance that I could find for the amount of lifetime cover that I was looking for, so far if I have had any queries they have always been very good in helping me them, I can't comment on the claim side of things as of yet as I haven't needed to make a claim but it all seems very simple and the staff are lovely and friendly and only a phone call away if you need any help, hopefully the renewal price won't go up to much but we will see about that when the time arises. So far so good, i would reccomend to others based upon my experiences so far. Reviewed on: 13th July 2020

Best pet insurance!

5
A wonderful company who make caring for your pet easy. They love our little furry family as much as we do! Reviewed on: 11th July 2020

Compasionate

5
Amazing & compassionate insurance company always very friendly & helpful Reviewed on: 9th July 2020

Best pet insurance ever

5
I would recommend purely pets to anyone always polite whenever I have spoken with them over the phone, nothing is ever too much for them and they always see if there is anything else they can help with so much better than some places that just sound robotic these seem like a genuine group of people! Reviewed on: 8th July 2020

Only just joined but unbeatable price!!

5
I've only just joined but the deal and monthly price was by far the best package out there for what I needed for me dog. Fingers crossed I won't need to use it though haha Reviewed on: 8th July 2020

Great

4
Reliable ...charming emails& caring....reasonable prices Reviewed on: 6th July 2020

Affordable Pet insurance.

4
Would give 5 stars but fortunately I have no experience of the claims system yet but have re-newed for the second year with my two dogs. Reviewed on: 6th July 2020

Top Insurance

5
This insurance was not only easy to find; read and understand but the cost was very competitive compared to other providers. The process for signing up was extremely easy and straightforward. Definitely to be recommended! Reviewed on: 6th July 2020

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