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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.37
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Inaccurate website and terrible service

1
Purely Pets quoted very reasonably for our two mixed breed dogs (Labradoodles). The only options on the internet were Pure, Cross or Pedigree. When we had reason to call to change bank details, they told us that the quote was wrong, and that the premium was nearly 50% higher because of the breed. They couldn't explain why their website didn't ask for this information. I'm still arguing this point with them. Very little knowledge available from their call centre. Reviewed on: 6th July 2020
Paul's avatar
Paul

Competitive Pet Insurance

5
They offer a comprehensive pet insurance at a realistic price. A lot cheaper than our previous provider for a comparable level of cover. Reviewed on: 6th July 2020
Kingy's avatar
Kingy

quick and easy to understand

4
Easy policy to understand, not over priced and everything done online in a matter of minutes Reviewed on: 6th July 2020
Joanna Wiles 's avatar
Joanna Wiles

Online Easy to manage and customer friendly

5
This is a very easy insurance company to deal with. It is all online which makes management easy, however you can phone if you have a specific query. I have never had a problem with getting payment for claims and my dog is almost 12 and had excellent life cover. Reviewed on: 5th July 2020
Jenny Mears 's avatar
Jenny Mears

Effective & Well Priced

5
When looking for pet insurance, this company offered a well balanced policy at a realistic cost. We are still here several years on! Reviewed on: 5th July 2020
Colin Blaxill's avatar
Colin Blaxill

good customer service

5
Paid claim promptly, with no queries, and set out the reasons in a clear way. Reviewed on: 4th July 2020
Sheila MINGO's avatar
Sheila MINGO

great deal

5
great deals and uncomplicated process to purchase on line Reviewed on: 4th July 2020
marta's avatar
marta

Purely Pets

5
Fantastic from the very start, would highly recommended !! Reviewed on: 4th July 2020
Ryan White's avatar
Ryan White

Helpful & efficient

5
No problems when making a claim . Reviewed on: 4th July 2020
Jen Grant's avatar
Jen Grant

Great value policy

5
We were looking for a cheaper insurance for our 5 year old lab. Purely Pets provided all the benefits we needed for a fraction of the cost of our previous insurer. Only potential issue is the first 14 days cover...thank fully Paddie didnt need to claim during that time Reviewed on: 3rd July 2020
Cath Read's avatar
Cath Read

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