Smart Money People Logo
Go to business site
Share this page
Link copied

Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
Visit provider site Read all reviews Write a review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience.
Give a 1 star rating Give a 2 star rating Give a 3 star rating Give a 4 star rating Give a 5 star rating
Write a review

Purely Pets Pet insurance reviews (2030)

Value for money

5
Have not yet had to mske a claim Reviewed on: 2nd July 2020
Christine Harris's avatar
Christine Harris

Purely Pets recommendation

5
I have received a very good service from purely pets, my dog is now 6 years old and until recently have been with another insurance company. I am particularly pleased with the level of customer service from purely pets I have received,compared to other companies. Reviewed on: 2nd July 2020
Sally's avatar
Sally

First-time customer

4
Purely Pets was recommended by my daughter, who already insures her (rather mad) Border Collie with them. I found the cover provided is excellent for the premium charged. Thankfully I haven't yet had to make a claim, but don't think Ill have any problems should I need to. Reviewed on: 2nd July 2020
Andrew's avatar
Andrew

Great insurance cover for our Dog

5
Very easy to set up and communication from the company is excellent. Not had to make a claim yet, but very pleased with the cover we have for our fur baby Reviewed on: 2nd July 2020
Julie Radford's avatar
Julie Radford

Fantastic cover and price

5
Was amazed at the cost and cover provided, have saved nearly £40 per month for my 2 German Shepherds for the same cover as my old insurance company and so easy to do online and set up, very happy Reviewed on: 2nd July 2020
Paula Clark's avatar
Paula Clark

I feel secure in knowing my Pets are assured of treatment if needed

5
My one claim for Alfie was dealt with promptly Reviewed on: 2nd July 2020
R.Holmes's avatar
R.Holmes

OVERALL HAPPY CUSTOMER

5
Very satisfied with Purely Pets. Good customer service, accommodating & understanding of my occasional late payment on policy, easy to use website and policy portal, reasonable quotes, fast and overall efficient pet insurance company. Just hope they're this efficient if need to claim (hopefully I won't though!) Reviewed on: 2nd July 2020
Sarah's avatar
Sarah

FANTASTIC

5
Purely pets is fantastic, such a great service and reassurance for my self and my pets. I recommend them to family and friends all the time. Knowing my loved ones are in such good hands makes me feel at ease. 5* all round Reviewed on: 1st July 2020
Joseph Thurston's avatar
Joseph Thurston

Pretty straight forward

5
Told you what I needed and you came up with the policy that I wanted. Very straight forward and easy to understand. Reviewed on: 1st July 2020
Glenda Hyde's avatar
Glenda Hyde

Easy and affordable

5
It was very easy to take out a new policy and the price is so much cheaper than anywhere else Reviewed on: 1st July 2020
Deb Mackie's avatar
Deb Mackie

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience.
Give a 1 star rating Give a 2 star rating Give a 3 star rating Give a 4 star rating Give a 5 star rating
Write a review

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account
Man on beach

News, guides and insight from our team

View resource hub
UK money news stories - 24 July 2024
UK money news stories - 24 July 2024
24th July 2024
Posted in Money Talks by Errolyn Smith
Your Money, Your Voice: Have your say
Your Money, Your Voice: Have your say
24th July 2024
Posted in Our insights by Errolyn Smith
Our latest research - customers see little impact of FCA's Consumer Duty one year on
Our latest research - customers see little impact of FCA's Consumer Duty one year on
24th July 2024
Posted in Our insights by Darryl Barkwill
Consumer credit awards winners 2024
Consumer credit awards winners 2024
11th July 2024
Posted in Awards by Darryl Barkwill