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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Good service

5
Recently joined with purely pets for our 2 new rescue dogs. Very pleased with price and service Reviewed on: 1st July 2020

Great service

5
A good choice of policies is offered. My dog had a lot of health issues in his first 4 years so I made several substantial claims. These were paid promptly and without hassle. Premiums have risen over the years but not unreasonably. Reviewed on: 1st July 2020

Great customer service

5
I've had great experience whenever I have had to call customer service. The online portal is really easy to use and useful. I have unfortunately had make a claim, and they've been very helpful and it was a very quick from start to end. Reviewed on: 1st July 2020

Definitely recommend.

5
I have saved a lot of money switching my pet insurance to Purely Pets. Couldn't be happier. Reviewed on: 1st July 2020

Simple and straightforward

4
Very simple to buy online. touch wood have not had to use yet. Reviewed on: 1st July 2020

Excellent cover and competitive price

5
Henry is thrilled with his insurance. He loves the peace of mind and the great value for money!!! Reviewed on: 1st July 2020

Quick and easy to set up our pet insurance

5
Was looking to change our pet insurance and purley for pets was a great choice. Reviewed on: 1st July 2020

Best pet Insurance

5
Easy to apply and quick responses. Great prices for great cover. Reviewed on: 1st July 2020

Good Insurance

5
My pet's insurance was easy to set up and everything was explained well. The online account is very useful and we found the insurance far more competitive than our previous insurer. Reviewed on: 1st July 2020

Excellent service

5
Prompt settlements easy to speak with someone and very pleasant Reviewed on: 1st July 2020

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