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1st Central: Car insurance reviews

Name: Car insurance
Rating: 1.5 (957 reviews)

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1.51

Based on 957 reviews, last reviewed 17th Apr 2026

100% increase in 5 star reviews

in the past 90 days

56% decrease in 1 star reviews

in the past 90 days

11%

80%

Latest highest rating:

5

Just started my third year of car insurance cover wi... Just started my third year of car insurance cover with 1st Central. Good value for money, helpful customer service, clearly laid out website and easy ... Read more Reviewed on: 17th April 2026

Latest lowest rating:

1

Do not use this provider for your car insurance I’ve had a very poor experience with this insurer. They failed to respond to three or four of my emails, and despite requesting a call from management... Read more Reviewed on: 10th April 2026

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About this product

With 1st Central, you can insure a single car or opt for a multicar policy. There’s also a telematics policy.

As standard, you get up to 90 days free cover when driving in Europe. There are five policies to choose from giving different levels of cover: ValueOnline, Online, LegalOnline, PlusOnline and PremierOnline.

1st Central car insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Central before, you can also leave a review and share your experience.

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1st Central Car insurance reviews (957)

Unfair policy cancellation on 10th month

Very unfair company cancelled my policy for something out of my controll and absolutely would not recommend unless want to be screwed over Reviewed on: 29th August 2023

Scammers

It's evident that numerous reviewers have been taken advantage of for extremely minor issues and billed over £100 for 'revisions'. Unfortunately, I've also fallen victim to these individuals who seem determined to acquire money through any available method. I anticipate that they will soon be apprehended by the appropriate authorities and won't remain operational for much longer. I strongly recommend avoiding them. Reviewed on: 27th August 2023

Awful company

I’m a new driver (3 months). This company thinks it’s acceptable to fob me off and threaten to cancel my insurance based on the telematics they provided for me. Telling me that I had 6 trips with no data, to then changing it to 16 when I appeal it. Don’t even want to help or anything to resolve it and say ‘we can’t do anything as it’s on our system as no data was recorded’. Well must of been something wrong with the sensor. WOULD NOT RECOMMEND 1st central for new drivers. Reviewed on: 25th August 2023

Doubled Prices

I would say that I have no trouble with this insurer, they do their job (seemingly) and offer lots of extras. Sadly, they doubled my premium on the last renewal for no reason and then when I changed my car to an older one they added even more to the premium. I suspect they may be money-grubbing city types. Reviewed on: 24th August 2023

Helpful and good value

Apart from occasionally being slightly hard to understand some of the customer service reps, I found 1st Central to be handy, professional and good value for money. Reviewed on: 24th August 2023

Good, does the job!

1st Central insured my car. My car insurance is with 1st Central. Because of 1st Central I can legally drive my car. I drive to be better because 1st Central puts me first, central. Car insurance with 1st Central. Thanks for coming to my Ted Talk. Reviewed on: 24th August 2023

Absolutely fantastic

Clear, concise insurance agreement, with a fantastic customer service team to back them, usually over the last 5 years have been the best economical broker for all car insurance purposes. Reviewed on: 24th August 2023

Lowest price when I looked

They were the lowest price when I needed to renew and they came with RAC cover which was nice, will recommend until they are no longer my cheapest option. Reviewed on: 24th August 2023

Very good

I am a new customer who found it very easy to set up my new account with first central. Reviewed on: 24th August 2023

Affordable protection

The cost of living crisis has affected us all. 1st direct's innovative online approaches has helped keep the costs down. Reviewed on: 23rd August 2023

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