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Animal Friends reviews

Animal Friends Logo
Rated Good 4.42/5

Animal Friends reviews

Verified business Last reviewed within 7 days

Review summary

People rate this company as Good based on 648 product reviews

Average score of 4.42/5
5 star
88%
4 star
6%
3 star
2%
2 star
0%
1 star
3%
Reviews for Animal Friends have trended positively over the past 90 days

Latest positive rating

5.00/5

Website very easy to use.

Website very easy to use. Claims quickly resolved. All round good value and experience

{"display":"Sue H","slug":"user1737626820","deleted_at":null,"created_at":"2025-01-23T10:07:00.000000Z","updated_at":"2025-01-23T10:07:10.000000Z","biography":null,"tagline":null,"gender":"","rank":null,"first_name":"Sue","last_name":"Harris","full_name":"Sue Harris","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1092168.png"}}'s avatar
Pet insurance
Sue H 21st August 2026

Latest negative rating

1.00/5

£50 a month premium got me £11 back on a £491 claim

Be very very careful of the small print. Our dog had to be put down due to old age. Let me be clear that no... Be very very careful of the small print. Our dog had to be put down due to old age. Let me be clear that no amount of money could replace her. We didn’t go to town on the services on offer from the vet and the total cost of euthanasia and cremation came to £491. We submitted a claim and after all the deductions and exclusions Animal Friends pay me £11 back. I paid £50 a month in premiums and, while I appreciate the company isn’t a charity, this seems poor return. It’s an emotional time and it feels kick being kicked when low. Read more Read less

{"display":"MP","slug":"user1723047087","deleted_at":null,"created_at":"2024-08-07T16:11:27.000000Z","updated_at":"2024-08-07T16:11:27.000000Z","biography":null,"tagline":null,"gender":null,"rank":null,"first_name":"Mark","last_name":"Peel","full_name":"Mark Peel","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Pet insurance
MP 29th September 2025

About Animal Friends

Animal Friends reviews can help you to find out what having cover for your pet with them is really like. Animal Friends was founded by Elaine Fairfax in 1998 with the sole aim of providing pet insurance as a means to help support animal welfare charities. Smart Money People is the place for Animal Friends reviews. Read and write reviews to help increase trust and transparency in Financial Services.

Animal Friends at a glance

Reviews for Animal Friends

Showing 11 of 648 company reviews Last reviewed within 7 days

Website very easy to use.

Pet insurance 21st August 2026

Website very easy to use. Claims quickly resolved. All round good value and experience

Rated Excellent 5.00/5
Read more product reviews

Every time I have spoken with anyone (thankfully not...

Pet insurance 20th August 2026

Every time I have spoken with anyone (thankfully not to often) they have been so helpful and very friendly. Take time to explain everything too.

Rated Excellent 5.00/5
Read more product reviews
  • 5.00/5

    Expensive for old dogs.

    Expensive for old dogs. Good communication with my vet, online documents.

    {"display":"Vlasta","full_name":"Vlasta","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Vlasta 20th August 2026
  • 5.00/5

    Great communication

    Whenever I've had to speak with them they are very supportive

    {"display":"Wilf C","full_name":"Wilf C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Wilf C 16th July 2026
  • 4.00/5

    I've been paying lifetime insurance for my 12yo dog...

    I've been paying lifetime insurance for my 12yo dog since he was about 12 weeks old. A year ago I found out he had a... I've been paying lifetime insurance for my 12yo dog since he was about 12 weeks old. A year ago I found out he had a heart murmer. They paid for the ultrasound and up to £1,000 meds per year, minus the excess and co-pay, which I was aware of. I dropped a star because my renewal next month has gone up by £20pm. I'm assuming they will pay another £1,000 towards the meds starting in May. Read more Read less

    {"display":"Jacky R","full_name":"Jacky R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Jacky R 20th April 2026
  • 5.00/5

    Helpful, friendly and easy to understand information...

    Helpful, friendly and easy to understand information and policies.

    {"display":"Victoria S","full_name":"Victoria S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Victoria S 2nd October 2025
  • 1.00/5

    £50 a month premium got me £11 back on a £491 claim

    Be very very careful of the small print. Our dog had to be put down due to old age. Let me be clear that no... Be very very careful of the small print. Our dog had to be put down due to old age. Let me be clear that no amount of money could replace her. We didn’t go to town on the services on offer from the vet and the total cost of euthanasia and cremation came to £491. We submitted a claim and after all the deductions and exclusions Animal Friends pay me £11 back. I paid £50 a month in premiums and, while I appreciate the company isn’t a charity, this seems poor return. It’s an emotional time and it feels kick being kicked when low. Read more Read less

    {"display":"MP","full_name":"MP","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    MP 29th September 2025
  • 1.00/5

    No friends of animals here!

    No friends of animals here! They do NOT look out for loyal customers. I was with them for 5 years, had a few small claims.... No friends of animals here! They do NOT look out for loyal customers. I was with them for 5 years, had a few small claims. My renewal came through and I did what any normal person would do and compare - I got a better deal with them on a comparison site. Went with them again… started the policy for when the old one finished (01/08/25) I received an email on the 1st August stating my policy was LIVE. Didn’t think anything of it, took my dog to the vet’s for a lump (has a few fatty ones so wanted to check new one) I took him on the 14th August. He needed biopsy done, so I called to find out my excess to which the lady said he wouldn’t be covered. I then asked why and she said because I was in a 14 day cooling off period (I was 7hours away from it being 15th day!) I said I had been with them for years to which she said because I took out a new one on a comparison site it started again. I then called back again to further the complaint - to which they said the cooling off period was to protect loyal customers!!! I said I had been with them as they can see for over 5 years!!!! The lump ended up being the dreaded cancer, and so far has cost us £2350.49 to help our dog out. To which the insurance company have closed my complaint blaming the comparison site for its wording!!!! I will be taking this to the ombudsman also. I do not know how they can send you an email stating your insurance is live.. when it is NOT!!! There is also no wording on said email to state there is a cooling off period!!!! DO NOT USE THIS INSURANCE - they will not help in your time of need!! Read more Read less

    {"display":"Rachel B","full_name":"Rachel B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Rachel B 26th September 2025
  • 5.00/5

    Excellent Pet Insurance

    Had our Pet insurance for two cats with them for several years now and the renewal is always very fair and reasonable and the service and communication is excellent

    {"display":"KayeF","full_name":"KayeF","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    KayeF 5th September 2025
  • 5.00/5

    Supported when our dog had behavior issues

    Supported us when our dog had behavior issues

    {"display":"Rhonda S","full_name":"Rhonda S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Rhonda S 5th September 2025
  • 5.00/5

    The payments are reasonable & the vet can fill in ev...

    The payments are reasonable & the vet can fill in everything online, so no paying uofront & claiming back! I particularly love how they donate to various small animal charities, too....!

    {"display":"Fiona G","full_name":"Fiona G","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Fiona G 5th September 2025

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