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LV (Liverpool Victoria): Car insurance reviews

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4.06

Based on 330 reviews, last reviewed 13th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (330)

Excellent price!

Having received an inflated renewal from my existing company I was looking around for a better deal and LV was not only cheaper but offered me more! What’s not to like ….. Reviewed on: 22nd August 2023

Grate Customer Service

I have used LV for more than 5 years The renewals have consistently been the best price, customer support first class and when I had an accident they were totally supportive. All an insurance company should be. Reviewed on: 22nd August 2023

Really Good

Simple to sign up and well priced. Reviewed on: 22nd August 2023

Car insurance made easy

Always accommodating easy on line chat and willingness to help hassle free car insurance so why would you go anywhere else !! Reviewed on: 22nd August 2023

Very helpful customer service

Very knowledgeable staff. Helped me through the process making it quick and simple Reviewed on: 22nd August 2023

I recommend LV.

My comprehensive car insurance with LV provides me with the cover I need for a competitive premium. Reviewed on: 22nd August 2023

Cheapest quality cover

This is the lowest cost quality policy I could find for the car. Haven't needed to make a claim. Reviewed on: 22nd August 2023

Reasonable Premium reduction

After receiving a Renewal Quotation which was a substantial increase on previous year, I was offered a reduction of about £70. This resulted in a revised renewal premium that was very competitive. Overall a good experience. Reviewed on: 22nd August 2023

Consistently good value

Used comparison sites for three years but LV are always best cover with breakdown included at cheapest price. Reviewed on: 17th August 2023

Car

Fair price and good cover. Fast telephone connection. Reviewed on: 17th August 2023

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