Smart Money People Logo
Go to business site
Share this page
Link copied

Emergency Assist: Breakdown cover reviews

View other Emergency Assist products
1.00
Based on 30 reviews, last reviewed 24th Feb 2026
No new 5 star reviews
in the past 90 days
300% increase in 1 star reviews
in the past 90 days
5 star
See only 5 star reviews
0%
4 star
See only 4 star reviews
0%
3 star
See only 3 star reviews
0%
2 star
See only 2 star reviews
0%
See only 1 star reviews
100%

Latest highest rating:

N/A

This product has not received a review of either 4 or 5 stars.

Latest lowest rating:

1

SCAM !!!! They make every excuse not to attend this is also fraud descent deception trading standards will be investigating as from immediate effect DO NOT P... Read more Reviewed on: 24th February 2026
Karen S's avatar
Karen S
Visit provider site Read all reviews Write a review

About this product

Emergency Assist is an independent car breakdown cover provider.

There are a range of cover options to choose from including Saver, Premium, Complete and Personal UK. Emergency Assist operates its own inhouse emergency call centre and manages its own network of over 3,000 agents for callouts and recoveries.

Emergency Assist breakdown cover reviews help you find out what it’s really like to be a customer. If you’ve used Emergency Assist before, you can also leave a review and share your experience.

Review Emergency Assist: Breakdown cover now

Help others make smarter decisions by sharing your own experience.
Give a 1 star rating Give a 2 star rating Give a 3 star rating Give a 4 star rating Give a 5 star rating
Write a review

Emergency Assist Breakdown cover reviews (30)

On 28th January 2024 had a tyre blow out managed to...

1
On 28th January 2024 had a tyre blow out managed to drive to a lay-by on a very busy dual carriageway. Phoned EA but they wouldn’t attend unless I could prove I had a new battery fitted 11 months earlier due to a flat battery. I provided a receipt from Halfords but they still refused to attend as it didn’t have the car reg on it??. I explained on four occasions that Halfords don’t note car reg on receipts when fitting new batteries therefore physically impossible to provide something that doesn’t exist and if they did add one at this stage it would be fraudulent. All they offered was a charge of £125 for them to attend. As I was stranded I had to pay for a taxi to get home then pay for someone to remove damaged tyre and fit skinny spare. I’ve cancelled my policy with EA and signed up with Green Flag Reviewed on: 5th February 2024
David B's avatar
David B

SCAM BREAKDOWN COMPANY

1
This company would not attend my daughter when she was stranded with a flat tyre due to a pothole... they simply said "we don't do pothole call outs" !! we were and still are really angry about it as she was in the countryside and it was a Sunday and no local tow trucks were answering their phones !! she managed to get help eventually bit meant leaving the car jacked up on a verge til the next day !! She cancelled that cover immediately and now has cover elsewhere !! its a total scam of a company and seems to find any excuse not to attend !! Reviewed on: 20th January 2024
Ali 's avatar
Ali

Worst company ever

1
Worst company ever ,call handlers tell you different things ,told me I needed to pay to be recovered if I didn't have proof of a previous repair which I did have and then when asked would I be refunded on showing proof I was told NO , then when I called back the next call handler said I would be refunded but the recovery money had gone up from £105 to £269 , seriously avoid at all cost ,now with a proper breakdown company,it's true what they say you get what you pay for obliviously now I know why EMERGENCY ASSIST are so cheap ,cheap firm ,save your money and go with one of the 3 proper breakdown firms , EMERGENCY ASSIST SHOCKING COMPANY Reviewed on: 3rd January 2024
Craig w's avatar
Craig w

AVOID AVOID AVOID

1
£94.80 cancelled call out fee. Yes I know it's in the terms and conditions but when you phone back after 5 minutes to cancel callout you would think common sense would prevail? Reviewed on: 28th December 2023
Julia's avatar
Julia

Poor service

1
They don't turn up and then they try to get .ore money from you . Be warned, check all the reviews Reviewed on: 21st December 2023
david barrett's avatar
david barrett

Breakdown Service Scammers

1
Just to advise that this company (Emergency Assist Ltd) is clearly a call centre scam operator in the Emergency Breakdown sector. I have been researching them since they left me stranded in the New Forest with a simple flat battery - this on their Premium Breakdown policy! I spoke to 4 operators and supervisors who all refused to send help, claiming 'human error'. This despite their listing stating '...our Premium with excess breakdown cover is specifically designed for the average motorist who wishes to be covered in every eventuality.’ Clearly not! They won't even come out for a simple jump start or refuel. Mine is far from the worst review I have since read about them. They are clearly just a call centre scam with no intention of sending help. Read their 1-star reviews on TrustPilot (not the fake 5-star ones they pay for) or visit their, seemingly unmoderated, Facebook page where it is clear that countless, vulnerable customers have been left in danger at the roadside. I am alerting Trading Standards, the Finacial Ombudsman, BBC Watchdog and anyone who might be interested. I suggest you all do the same. Drive safe! Reviewed on: 25th August 2023
Colin Willsher's avatar
Colin Willsher

Avoid Avoid Avoid!!!

1
Avoid, avoid, avoid!! Do not use. I gave it 1 star because review wouldn't allow me to give no stars. My father in law was rushed into hospital I followed the ambulance but unfortunately i got a puncture, phoned Emergency Assist and explained the situation they sent a recovery vehicle, which arrived 25 mins later, I was more than happy with the quick response, the guy turned up, I told him I had a puncture and needed my wheel changing. This guy was totally out of his depth changing my wheel. He didn't even bring a jack with him or any tools to change my wheel he asked me if I had a jack and tools. He told me he forgot to bring his trolley jack and tools so he used my car jack. I told him I wasn't very confident the jack would take the weight of my car, he said don't worry it'll be fine. He removed my wheel and to my horror the jack slipped and brought my car crashing to the floor. He couldn't get the wheel back on as the car was now too low on the ground. The guy then said he would go home and bring a trolley jack and some tools with him. He went off home and some 30 mins later the guy phoned me and said he as got 3 Jack's but unfortunately one had a leak one, was had seized, and the other one was locked in his shed and he didn't have a key!! I told him this was totally unacceptable and not to come back to my car as he was out of his depth at changing a wheel. All this while my father in law was being rushed to hospital, my wife was extremely upset, we called my wife's breakdown service, the RAC, and they came out and sorted it within minutes. Unfortunately though, damage had been done to my car when it had fallen off tge jack and dropped onto the floor. Three hours to change my wheel what a joke! I emailed Emergency Assist and explained everything, my reply from them was they were sorry to hear this but it's nothing to do with them and to take my issues up with the recovery guy... unbelievable, as they had sent this guy out to me! They won't accept any responsibility. I paid Emergency Assist for road assistance and peace of mind but I was left in a worse situation than the initial instance... God only knows what would have happened if my wife was in the car on her own stuck in the middle of nowhere. This has got to be the worst breakdown service in the UK. I sent Emergency Assist a second email explaining they were the ones who had sent this guy out to me and they should resolve the situation and reimburse me. I still haven't received a reply to my second submission some three weeks later. This company is a joke, please don't use them as they are totally useless and a waste of hard earned money!! Reviewed on: 16th August 2023
Kevin Melling's avatar
Kevin Melling

No star no option

1
~Used to be competent and good customer service, but recent attitude of staff i.e. rude, incompetent, unwilling to help and all about getting more money from your pocket are so disgusting and frustrating, have they been trained to rip people off too? they have excess and directing you to pay extra money if not they can not send someone to help you, all be done upfront if you can't, 'sorry' is their last word before putting the phone down leaving you alone and anxious. They need to prioritize their customers' welfare and not all about getting more profits/thinking ways of getting other income from their customers' pocket. Not trustworthy anymore. No star! Reviewed on: 15th August 2023
JOZ's avatar
JOZ

Abominable service

1
My car would not start so I called for someone to come out. I was not aware that my tax had run out due to moving house and I was charged £161 instead of the £30 excess. Even though I could pay the tax immediately, they wouldn't budge. The mechanic arrives, takes 2 minutes to look at the engine and decides the battery is at fault. Jump-start the car but doesn't look at anything else. The car doesn't want to start up again without the jump leads but he says the alternator is fine, it just needs a new battery and I can drive to a garage to buy one. So I take the car and on the way the car completely breaks down. No power, nothing. I phone them again, obviously the mechanic has made a mistake and now I'm stranded, in a dangerous place. To my surprise and astonishment they didn't want to know and wanted another few hundred pounds to come out again as they said they wouldn't come out for the same problem twice. But if the mechanic had checked properly he would have advised me that the car needed towing to a garage to be fixed, not driven. I was so disgusted with them, I called another company to tow the car, costing me another £150! They say they provide such fantastic service but this is beyond abominable. Reviewed on: 4th December 2022
Anna Chuter's avatar
Anna Chuter

Avoid!

1
Sadly my last encounter was appalling. They are helpful with a one off incident, but I happened to have two completely separate occurrences, one the battery (on Christmas Eve), the other the distributor cap. They refused to come out on the second call as I had not taken my car to a garage on Christmas Eve - despite no garage being open for several days by that point! I had the same garage attend both call outs (as soon as they were open after the Christmas break), and they also confirmed the incidences were completely unrelated, but Emergency Assist refuse to refund the £150 for recovery that I should not have been charged. I'd recommend spending a little more on a reputable company Reviewed on: 19th April 2022
Erica Pew's avatar
Erica Pew

Review Emergency Assist: Breakdown cover now

Help others make smarter decisions by sharing your own experience.
Give a 1 star rating Give a 2 star rating Give a 3 star rating Give a 4 star rating Give a 5 star rating
Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account
Man on beach

News, guides and insight from our team

View resource hub
UK money news stories - 24 July 2024
UK money news stories - 24 July 2024
24th July 2024
Posted in Money Talks by Errolyn Smith
Your Money, Your Voice: Have your say
Your Money, Your Voice: Have your say
24th July 2024
Posted in Our insights by Errolyn Smith
Our latest research - customers see little impact of FCA's Consumer Duty one year on
Our latest research - customers see little impact of FCA's Consumer Duty one year on
24th July 2024
Posted in Our insights by Darryl Barkwill
Consumer credit awards winners 2024
Consumer credit awards winners 2024
11th July 2024
Posted in Awards by Darryl Barkwill