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first direct: Cash ISA reviews

3.59
Based on 13 reviews, last reviewed 26th Mar 2026
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
54%
See only 4 star reviews
15%
3 star
See only 3 star reviews
0%
See only 2 star reviews
8%
See only 1 star reviews
23%

Latest highest rating:

5

Excellent customer service. Excellent customer service. Very friendly, informative and always solves a problem. I will stay with this bank and recommend it to everyone! Reviewed on: 26th March 2026
Valerie Lewis's avatar
Valerie Lewis

Latest lowest rating:

1

Too low an interest rate compared to competition Too low an interest rate compared to competition Reviewed on: 24th March 2026
J B's avatar
J B

About this product

A first direct cash ISA can be opened with just £1.

You can open a first direct cash ISA via online banking or by post. Once opened you can manage your account through online Banking, the app or by phone. You can make as many fee free withdrawals as you like.

first direct cash ISA reviews help you find out what it’s really like to be a customer. If you’ve used first direct before, you can also leave a review and share your experience.

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first direct Cash ISA reviews (13)

Excellent customer service.

5
Excellent customer service. Very friendly, informative and always solves a problem. I will stay with this bank and recommend it to everyone! Reviewed on: 26th March 2026

Too low an interest rate compared to competition

1
Too low an interest rate compared to competition Reviewed on: 24th March 2026

Great easy access ISA

5
Great easy access ISA with competitive interest rate and easy to transfer existing ISA to keep everything in one place. Excellent app to view accounts and keep on top of my money. Reviewed on: 15th April 2025

An absolutely appalling interest rate

2
The First Direct cash ISA provides an absolutely appalling interest rate compared to most competitors Reviewed on: 26th February 2025

Convenient if not the market best - Cash ISA

4
Convenient if not the market best - Cash ISA Reviewed on: 15th October 2024

Cash ISA review

1
Worst rate & I don't really not want to save with FD as their customer service is excellent beyond words but they leave me know choice. Reviewed on: 31st January 2020

Great human interaction

5
It’s always great to feel important enough as a customer to experience that human to human interaction when so much of our lives means virtual interaction - bravo First direct keep it up! Reviewed on: 24th January 2020

Brilliant

5
Can't fault them in any way. Customer service is brilliant Reviewed on: 9th February 2019

Good service

4
Good incentive to switch and easy to get to on phone but too much paperwork Reviewed on: 6th November 2018

Great customer service

5
Happy that Apple Pay is offered, decent app for checking online banking and phone service is always brilliant and very quick. Polite and being talked to like a human helps a lot. Reviewed on: 12th September 2016

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