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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.70

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

John Wick Era

Let me tell you about this company. I have had a year plus ongoing complaint so much so I'm first name terms with the Escalations team. Anyway that aside. Monday morning 4am my beautiful dog takes a negative turn, I do what anyone would do which is call the vet, I rush to the out of hours vet which is half an hour away. By 5am I'm crying and being informed that she has heart failure and her lungs are full of fluid. The choices are to try and pain relief and do as much as they can or euthanasia. Can't even say it without getting upset. What I should have done is consult the small print of my policy because, I should have left her on oxygen and comatose for 43 days which is then 36 months. Because guess what these sneaky something-holes have inserted into there contract. No cementation fees until your policy is 36 months. Mine was 34 weeks and 2 weeks. You're reading this going - well no big deal that's the policy. Yeah I get that. That doesn't diminish the overall standard of fights I've had with Purely Pets and this is the topper. I mean come on, what kind of clause even is that? In many ways it isn't even about the money £300 it is what it is. Its the rawness of feeling. See how you feel if you fall foul of being unfortunate of these. Reviewed on: 14th February 2024

Brilliant Service

My claim was handled brilliantly following emergency surgery for my dog and his subsequent chemotherapy Close liaison with my vet who was paid direct and very little intervention from me. A subsequent claim for an operation for my other dog was settled quickly and I was reimbursed without fuss Reviewed on: 8th September 2021

First time buyer of dog insurance- seemed reasonably competitive for cover and cost.

First time buyer of dog insurance- seemed reasonably competitive for cover and cost. Reviewed on: 8th September 2021

They do what is says on the tin

I had 2 dogs this time last year unfortunately my youngest at the age of 3.5, was diagnosed with lymphoma he responded well for 9 months to treatment which Purley Pets covered all the costs with no problem, we lost him late March 2021, the customer service and empathy at the end was impeccable Reviewed on: 8th September 2021

Great value

Although I haven’t had to make a claim so I can’t comment on that aspect of the insurance, I can say that it’s great value for money, easy to set up and we’ve had no problems or issues. Reviewed on: 8th September 2021

Unbelievable cover at a great price

My pet plan renewal came for my dog. I couldn't believe how much it was, so looked on the Internet for a cheaper deal. Purely Pets offered the same cover at half the price. I ended up insuring 2 dogs for the price of 1. I would highly recommend Reviewed on: 8th September 2021

Good

Never any problems when phoned Good contact skills Reviewed on: 8th September 2021

Great Product at a Great Price

An excellent product for a superb price (Dog Insurance). The online application process was very efficient and simple to follow. Reviewed on: 29th August 2021

Chose best by which

I have insured my pets with purely pets hope I don't need them. Reviewed on: 31st July 2021

Excellent value

Easy to access - everything came through as I requested. Reviewed on: 24th July 2021

Very User Friendly

Easy to access and very helpful with any questions. Clearly care about their customers and fur babies. Reviewed on: 23rd July 2021

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