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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.70

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

A simple claim made difficult by Purely Pets

Update: No longer responding to my emails now, great. I'm failing to understand why I was called (a month ago at the time of writing this - March 2022) about a confusion in my dog's claim that didn't even make sense to have that confusion in the first place after all the vets papers and even my dog's passport I provided (they basically couldn't figure out why my dog has no records with my old vets who I haven't been with since March 2020 when I moved house and perhaps because I only adopted my dog last year (Aug 2021), which obviously isn't before 2020), and still nothing further has been done with my claim. The claim is not a complicated one, it's so simple and easy. She had a pain, the vets investigated it, gave her some medication, and done! The online portal is shocking and each time I click to view the progress it loads the fletching claim page for ages and the says 'oops!'. When I do get through, the documents section says 'You've not uploaded any supporting documents yet' even though myself and the vets have emailed over everything. The claim section itself says 'This claim was created by an administrator using our management system.' so why hasn't the administrator uploaded all the documents we've sent? For such a small claim this is so much more hassle than its worth. And especially after weighing up that after excess fees I should only end up receiving a small amount of my claim money back, it really really really seems like a lot of hassle that's really not worth it, when you think of it that way. I'm so disappointed with my experience with purely pet insurance and can safely say I won't even be looking at that name again when it comes to renewing. I've been with the same provider since 2017 and really regret considering purely pet this time round. I can't wait for all this to be over. Reviewed on: 14th March 2022

Very Happy Customer

Excellent service and good value for money, I would definitely recommend this insurance. Reviewed on: 22nd July 2021

Pet insurance

Quick and easy to use and very helpful. I would definitely recommend them to a friend. Reviewed on: 21st July 2021

Brilliant service

Very friendly very helpful insurance payed out when I lost my pet with no hassle at my sad time..would recommend Reviewed on: 20th July 2021

Alfie insurance

Looks like a fantastic plan and I feel safe and confident that my Alfie is in safe hands Reviewed on: 19th July 2021

Fast and easy

Fast and easy to use woth great value for money cover options Reviewed on: 19th July 2021

Best service for looking after the customers pets

My pet had to have surgery on her back leg and Purely Pets were so efficient and understanding at the time when i needed it the most. Reviewed on: 19th July 2021

pet friendly insurance

easy to choose appropriate insurance and understand Reviewed on: 19th July 2021

Perfect Pet insurance

After paying an annually increasing plan with Pet Plan for my dog (she is now 7) Next years cost direct debit was £46 I contacted Purely Pets online it was so user friendly and I manage to get an higher payout than previous for a fraction of the cost. Thank you Purely Pets! Highly recommend! Reviewed on: 19th July 2021

cats

Great cover, price and customer service Reviewed on: 19th July 2021

Great cover for great price

Great cover for great price - simple to set up Reviewed on: 19th July 2021

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