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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Amazing benefits for amazing price

5
Purely pets offer an affordable insurance with great features within the insurance and outline within their documents what is covered and the level of cover for each insurance. Their Internet site is easy to operate and have your own log in to manage documents and payments. Highly recommend. Reviewed on: 29th June 2020

Amazing

5
Great service would highly recommend Reviewed on: 29th June 2020

User friendly website.

5
I found Purely pets when re newing my insurance. Their Website is very easy to use. I haven't needed to make a claim yet, but will be staying with them Reviewed on: 29th June 2020

Purely pets are purely best

5
Excellent customer service good competive price Reviewed on: 29th June 2020

Quick and Great Cover

5
Easy to set up and great levels of cover offered! Reviewed on: 29th June 2020

COMPETITIVE PRICES AND GREAT CUSTOMER SERVICE

5
When the renewal arrived from my then current insurer it seemed to me that the increase was excessive. I researched the market for an alternative taking particular note of reviews. This led me to ask for a quote from Purely Pets. The quote gave comparative cover to my previous insurer at a fraction of the price and the process to apply and receive cover was totally painless. I have two dogs and will definitely be changing insurer for the other to Purely Pets when the renewal is due. Thank you Purely Pets. Reviewed on: 29th June 2020

Easy, no-fuss Insurance

5
When we decided to use Purely Pets to insure our new pet Labrador, we were surprised at how quick and easy it was to complete the online application. I'll definitely recommend Purely Pets Reviewed on: 29th June 2020

Brilliant service

5
I have had to make 2 claims with purely pets and both were dealt with efficiently with good communication Reviewed on: 29th June 2020

Very well recommended

5
Simple and easy to take out, great customer service. Hassle free experience Reviewed on: 29th June 2020

Brilliant

5
Easy to use all done through email but phone number readily available Reviewed on: 29th June 2020

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