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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

So far so good

3
I haven't had a claim yet so unsure how that would go but it was easy to set up the policy Reviewed on: 29th June 2020

Absolutely excellent

5
Fortunately only had to make one claim but two dogs insured company was most helpful payment received prompt Reviewed on: 29th June 2020

Excellent

5
Excellent. Never had any problems Reviewed on: 29th June 2020

All round great.

5
Great value, I can rest easy knowing my dog is covered by a great plan. Setting it all up was hassle free and I will definitely be doing the same for other pets. Reviewed on: 29th June 2020

Excellent value for money and ease of process

5
Switched pet insurance for 2 dogs. Easy website and great value for money. Reviewed on: 29th June 2020

No fuss pet insurance

5
Easy to apply Good amount of excess and reassuring life time cover Reviewed on: 29th June 2020

Friendly service

5
Very friendly helpful staff always willing to help with any queries Reviewed on: 29th June 2020

Ossie

5
Cover good. Price fair . Easy to set up. Waiting on paperwork Reviewed on: 29th June 2020

Perfect for my dog

5
I'm happy with this insurance, easy comunicate and sort everything. Reviewed on: 29th June 2020

Great Customer Service

4
Lovely team at Purely Pets. And can combine claims for the same issues to make like easier. Brilliant service. Reviewed on: 29th June 2020

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