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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Pet insurance

5
Fab company !!! Always so helpful Reviewed on: 26th July 2019

Excellent value for money

5
Easy to apply online. Great value. Reviewed on: 26th July 2019

There when we needed them

4
Unfortunately we had to submit a claim, our poor fur baby had an accident. He suffered crutiat ligament damage and needed surgery. Our claim was dealt with quickly, fairly, sympathetically and professionally. Would recommend this company without hesitation. Reviewed on: 26th July 2019

Value for money

5
At last, a pet insurance company who cares, doesn’t hike up the insurance after the first year or after a claim. So refreshing! Reviewed on: 26th July 2019

Purely Pets is a brilliant pet insurance

5
This company have been amazing over the last few years . We have a Cockerspaniel who has had a lot of ear problems and we have had a lot of vet bills . So glad I had cover with Purely Pets they have always been very prompt with their payments . Excellent customer service. Reviewed on: 26th July 2019

Great company

5
I’m a veterinary nurse, and I chose to insure my two cats with Purely as although I haven’t had to make a claim luckily, I know they are a company I can rely on! Reviewed on: 26th July 2019

best of the best

5
Always satisfied and happy customer here! Can only recommend! Reviewed on: 26th July 2019

Excellent service.

5
Deal with your claim very quickly. Reviewed on: 26th July 2019

Affordable Pet Insurance

5
This pet insurance covers everything you will need for your pet and has a very affordable monthly price I can recommend this No more worries if your cat needs special treatment ,has an accident or suffers from a prolongued illness in the future. Reviewed on: 26th July 2019

I recommend this company

5
Brilliant company that I trust to insure my fur babies Reviewed on: 26th July 2019

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