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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great insurance

5
Great insurance at a low price easy to get hold of I am now about to go through a claim so far been easy to contact Reviewed on: 27th July 2019

My experience

5
Whenever I have phoned nothing has been any trouble helpful made sure I was contacted over my recent claim and always had everything explained clearly Reviewed on: 27th July 2019

Pet insurance

4
Great service offered when required Reviewed on: 27th July 2019

Great value and service pet insurance

5
I have been with Purely pets for seven years they offer affordable great cover pet insurance and electronic claims are now direct from vet to the company this makes it easy to claim and straightforward with no hassle, They update me with texts on claims progress and i know exactly what is happening.I also reviewed my renewal policy with them, made some changes and remained a happy customer having obtained affordable pet insurance. Thank you Purely pets Reviewed on: 27th July 2019

Insurance where you get what you expect

5
Insurance where you get what you expect, nothing nasty and no issues with claiming. Reviewed on: 27th July 2019

Very friendly company

5
Purely Pets have dealt with my claim quickly and efficiently and are easy to get in touch with. They are competitively priced too. Reviewed on: 26th July 2019

Pet insurance Cover

5
I've looked at similar pet insurance policies and this one offers the same and sometimes more for your money that some of the more well known companies. Have yet to claim however am pleased with the great price tag along with a comprehensive insurance. Reviewed on: 26th July 2019

Great insurance and good value for money

5
We looked at many different insurances for our Border Collie and Purely pets had the best value for money (especially for a life time insurance). Reviewed on: 26th July 2019

Cancerous tumour removed from my dogs leg

5
My dog had an operation to remove a lump from her leg which turned out to be malignant. I claimed from Purely Pets and was so straight forward with no questions and no hassle. I received an email immediately to say they were assessing my claim and I had a refund within 10 working days, very pleased as I've only had my insurance for Bella for two years as that's as long as we have had her. Would highly recommend to friends and family. Reviewed on: 26th July 2019

Purrrrfect

5
Have been with purely pets for a little while now. They are a great insurance company that deal with things well, have had no problems at all. Definitely recommend as value for money. Reviewed on: 26th July 2019

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