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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Brill, No hassle, Settle claims fast

5
I have been with Purely Pets for about 7 yrs now for my choc labby & had no problem with my insurance claims Not one. I wouldn't go anywhere else Thanks Reviewed on: 27th July 2019

Purely Pets

5
I found this company very competitive. My online account is easy to use. I’ve made one claim and the process couldn’t be any simpler and payment was made quick. Reviewed on: 27th July 2019

GREAT COVER REASONABLE COST

5
EASY TO ARRANGE COVER, LIFETIME DOG INSURANCE AT REASONABLE RATES THANKFULLY I HAVE NOT HAD CLAIM SO FAR, SO I CANT COMMENT ON THAT SIDE OF THINGS Reviewed on: 27th July 2019

Highly recommend

5
Highly recommended, great customer service and very good cover for my beautiful pooch Reviewed on: 27th July 2019

claim

3
it took to long to settle claim Reviewed on: 27th July 2019

Empathic and super efficient dealing with me claim.

5
The straightforward process of my claim was so much appreciated at the sad loss of my beloved companion and friend.,When contacting Purely Pets the personnel showed the sympathy and sensitivity of people who knew and understood the grief and the simplicity of minimising the stress. Reviewed on: 27th July 2019

Happy Dog

4
My dog had a problem with an anal gland abscess and infections. Purely Pets paid out quickly and with no problems. Only downside is my next years insurance has doubled. Reviewed on: 27th July 2019

Excellent product very clear to understand .

5
Great company very easy to deal with. Clear product information. Great online site. Reviewed on: 27th July 2019

So far very good

5
Nothing to tell really, very efficient sign up but fortunately have not had need of the cover. Feel confident it will be fine if and when. Reviewed on: 27th July 2019

Amazing insurance for pets

5
I have been with purely pets for nearly 2 years now for my dog, they are fairly priced and easy to use. Reviewed on: 27th July 2019

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