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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Efficient no fuss service

5
From the vets sending in the claim form I found purely pets to be very efficient and informative about my claim. No fuss straight forward just what you need after the trauma of our dog being attacked Reviewed on: 29th July 2019

Bruce Waters

5
Our poor dog had a lot of problems, but having the Insurance, being submitted with no hassles was a great help. Sadly Bruce didn't survive Reviewed on: 28th July 2019

Excilent

5
Thay have been excilent and very quick in responding to my request and problems 10/10.yuors faithfully .terry. Reviewed on: 28th July 2019

No quibble efficient service.

5
Purely Pets have always dealt with my claims very quickly. They are so helpful and easy to deal with when I have phoned up and that's why we haven't gone anywhere else for our pet insurance. Reviewed on: 28th July 2019

Frank is Fantastic

5
Finding a good provider is hard when your furry friends need the best possible cover. I have recommended purely pets to all of my friends & think the cover they offer is great. Reviewed on: 28th July 2019

Caring

5
Really caring, easy to talk to, realistically priced for great cover! Reviewed on: 28th July 2019

Dog insurance

5
Great experience with purely pets. Really easy process and very good price Reviewed on: 28th July 2019

Cheap, great cover, friendly staff

5
Been with purely pets dor a few year. Payments hardly increase each year. Gives me the cocer I need and the customer service is great. Reviewed on: 28th July 2019

Been great, really helpful

5
My dog has had endless medical issues, some temporary and some now permanent. I have clsimed from Purely Pets so many times but they have never quibbled anything and have paid out promptly, with the premiums increasing but not as much as expected. They are really helpful when I call as well, always pleasant. Great company, great service. Thank you. Reviewed on: 27th July 2019

Caring

5
Insured 2 cats, one died following an illness Purely Pets settled without fuss. Whenever I have a question it’s answered quickly and again without fuss. Easy to deal with. Reviewed on: 27th July 2019

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