Smart Money People Logo

Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Purely Pets Pet insurance reviews (2030)

Keep up with the good work

4
Thanks your company is good for money Reviewed on: 24th July 2019

Good insurance

4
Got a good deal for my dog with the type of cover i required Reviewed on: 24th July 2019

Excellent insurer

5
Very friendly and helpful staff. Was extremely compassionate when I had to make a claim as my dog was extremely poorly. Reviewed on: 24th July 2019

Very easy to set up and great on price!

5
Purely Pets insurance for our Geoff (Lakeland terrier) was a sinch to set up and they were nearly half the price as our previous insurance for the same cover! Why pay more for your insurance, we spend the difference on our Geoff! Reviewed on: 24th July 2019

Great price Great coverage

5
Best value best coverage compared to previous Reviewed on: 24th July 2019

Excellent service

5
Excellent company, friendly staff, competitive rates. I have used them for my dog since she came into our lives. Excellent product. Reviewed on: 24th July 2019

Great Pet Insurance at a Reasonable Price

5
I switched my Pet Insurance to Purely Pets as they offered great insurance at a very competitive price. I then renewed my insurance a year later as they continued to offer a reasonable price which was not highly inflated after the initial year. First Class. Reviewed on: 24th July 2019

Excellent

5
Very helpful and understanding. Explain everything clearly and very prompt on payments. Reviewed on: 24th July 2019

Outstanding

5
Very cost efficient unbeatable prices. Straight forward services easy to set up new insurance. Reviewed on: 24th July 2019

Review

5
Good company nice and affordable too Reviewed on: 24th July 2019

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review