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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Effect, efficient and straightforward

5
The policies are effective; the service is efficient and the claims procedure is straightforward Reviewed on: 25th July 2019

speedy, hassle free, efficient and helpful

5
Having used Purely Pets on two occasions when my Standard Poodle needed treatment, they were very helpful and efficient. I didn’t have to do anything because they dealt directly with the vet!!! So lovely not to have to worry! I highly recommend them! Reviewed on: 25th July 2019

Excellent service

5
Have kept us informed throughout the claims process and paid out quickly Reviewed on: 25th July 2019

Good customer care

4
Easy to contact and claim. Affordable premiums. Reviewed on: 25th July 2019

Great price for senior cat

5
Very straight forward very helpful. Most insurance companies had a high excess payment before paying out on a claim but Purely Pets have a low reasonable excess before paying out on a claim that's what attracted me to them in the first place. Reviewed on: 25th July 2019

Have always been efficient and helpful

5
When I had an issue last year they were quick to assist with me with my claim and all was dealt with in a timely manner. Reviewed on: 24th July 2019

Never had to claim

5
Never had to claim. They seem easy to contact. Reviewed on: 24th July 2019

Excelleny insurance

5
Brilliantly simple pet insurance, fairly priced Reviewed on: 24th July 2019

Could not be better, reasonable terms and efficient delivery of service

5
I have found the company easy to contact, helpful in their approach, and unfailingly helpful to me as their customer Reviewed on: 24th July 2019

Excellent value for money, and complete peace of mind.

5
The package I have for my 2 cats is amazing value for money, and I don’t have to worry about emergency unexpected vet bills. Customer service is fantastic every time I need to call with a query. Reviewed on: 24th July 2019

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