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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Simply The Best

5
Excellent service best price for the type of cover. Reviewed on: 25th July 2019

Good insurance policy

5
Good experience with claiming recently Quick settlement very helpful advisors Reviewed on: 25th July 2019

Makes it easy

4
Inexpensive, comprehensive and doesnt make it too complicated! Reviewed on: 25th July 2019

Great service when my dog was ill.

5
Purely pets were brilliant when my dog was poorly. It was quick and hassle free to make a claim. This was very helpful at such an emotional and upsetting time. Well recommended. Reviewed on: 25th July 2019

Top marks

5
Extremely friendly and helpful . I recently had to call purely pets regarding an issue and I was very happy with the information and help I was given . Reviewed on: 25th July 2019

Ms c doolitle

5
Not had a claim but the customer service and easy to use app is fab Reviewed on: 25th July 2019

great compasionate company

5
I lost my dog and dealing with purely pets made an awful experience easier to handle. Thank you soooo much. Reviewed on: 25th July 2019

Great service

5
They were very helpful with any questions I had and provided clear explanations. I am very satisfied with the service provided. They also offer value for money. Reviewed on: 25th July 2019

Great service

4
Helpful, friendly, responsive with a competitive pet insurance offer. Reviewed on: 25th July 2019

Great service

5
Only have had positive results from this company Reviewed on: 25th July 2019

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