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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Fantastic value

4
Exactly what we require for our border collie and excellent value Reviewed on: 13th July 2019

Best value for money

5
Quick service and timely reminders. Best policy for life cover at a reasonable, affordable price. Reviewed on: 13th July 2019

YOU'RE IN GOOD PAWS!

5
Always someone available for advice and matters handled swiftly and efficiently. Reviewed on: 13th July 2019

Hassle free pay out

5
When sadly my dog had to be put to sleep I was pleasantly surprised that Purely Pets paid the vet's bill without quibble, so when we adopted our present dog, I had no hesitation in choosing to insure with them again. Reviewed on: 13th July 2019

Fab!

5
Good value for money pet insurance! Reviewed on: 13th July 2019

Quick & effective

5
When insuring my dog, the process was quick and efficient. The documents were sent straight away and the information was in a suitable format and easily understandable. Reviewed on: 13th July 2019

A company great to deal with

5
Very thorough but easy to deal with and always keeping in touch with helpful tips Reviewed on: 13th July 2019

Brilliant

5
Easy to understand insurance with a simple claims process that really helps when you are already concerned and dealing with your pet's health issues. Reviewed on: 13th July 2019

Quality pet insurance

5
Purely pets offers quality affordable pricing for top end pet insurance. A friendly and easily accessible phone line. Reviewed on: 13th July 2019

Excellent

5
Great service, easy to complete online Reviewed on: 13th July 2019

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