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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
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1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent cost effective insurance

5
We have used Purely Pets for a number of years and they provide an excellent cost effective service. Reviewed on: 13th July 2019
George Ian Hope's avatar
George Ian Hope

Good service

5
I have made quite a few claims with my mad dog who tries to jump things she cannot jump and runs around without looking she she's going. Purely Pets have always been very helpful and paid promptly. And my quotes have not increased significantly when I renew. I think Purely Pets are an excellent company and I would certainly recommend them. Reviewed on: 13th July 2019
Gill Marks's avatar
Gill Marks

Quality pet insurance

5
Very good insurance, reassured me that if anything happens to my cat that I will be covered. Payments have not increased by much unlike other companies. Reviewed on: 13th July 2019
Kp95's avatar
Kp95

Amazing

5
I always have a very smooth prompt service highly recommend Reviewed on: 13th July 2019
Kirsty's avatar
Kirsty

Good staff

5
Easy to understand cover and helpful staff. Not needed to claim yet but I understand that they are good to work with if needed. Reviewed on: 13th July 2019
Claire Turner's avatar
Claire Turner

Great service

5
Prompt and kept in touch with me at all stages of my claim. Reasonable prices as well. Reviewed on: 13th July 2019
Puvan's avatar
Puvan

Good quality cover

5
I have two labradors who are prone to stupidity. They need good insurance! I’ve been very pleased with Purely Pets who give high value cover for a reasonable price and all done quickly and efficiently. Now my somewhat intelligence-challenged labradors can do what they like! Reviewed on: 13th July 2019
Cath Betley 's avatar
Cath Betley

Easy to set up

5
I hope that I wont need to call on them, but it's nice to have peace of mind that they are there if needed Reviewed on: 13th July 2019
Victoria5340's avatar
Victoria5340

Excellent service, good price

4
The cost of the insurance is reasonable, the service is excellent. Not much else to say dealt is there! Reviewed on: 13th July 2019
ChrisChrisChris's avatar
ChrisChrisChris

Good service

4
Good customer service and easy to use Reviewed on: 13th July 2019
Emma's avatar
Emma

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