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Purely Pets: Pet insurance reviews

4.42
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Good value.

5
A well priced and comprehesive pet policy Reviewed on: 15th July 2021

Reasonable price , clear communication

5
Easy to register, very reasonable cost on compare website and a very good amount of cover , havent had to use yet but am confident i have made the write choice for my chase , he is a pug puppy i did shop around alot trying to find a good monthly cost that was affordable yet found that for a decent amount of cover other insurance cost double if not even more. Reviewed on: 15th July 2021

Excellent service

4
Excellent uncomplicated service. Nice to be able to speak to someone in person. Reviewed on: 15th July 2021

Good company

5
Insuring my dog with Purely Pets was a simple, straightforward procedure. The cost is very better than all the other insurance companies for the cover I wanted for Gyp. Reviewed on: 15th July 2021

Fantastic Pet Insurance!

5
Website very easy to use and navigate. Prices for each level of insurance extremely competitive, and in some cases cheaper for greater cover! Simply brilliant. Reviewed on: 15th July 2021

Quick response from customer service

5
Have taken out two life time Insuarance policies for my dogs, competitive prices and quick response from customer service when called for assistance Reviewed on: 15th July 2021

21/502890/FULL

5
telephoned agent to enrol my shih-tzu bitch & the person i spoke to was very polite gave me a comprehensive breakdown of the policy which helped me to make my decision.thankyou Reviewed on: 15th July 2021

Good company, would recommend

5
I've been using purely pets for over 6 years now I woukdnt use anyone else. Good prices, everything covered in the premium. Would definitely recommend Reviewed on: 15th July 2021

Very good cover at a competitive price

5
So easy to use the site and the cover is brilliant at a very reasonable price Reviewed on: 15th July 2021

Excellent cover,and so much more affordable than other providers for the same benefits.

5
My last providsr almost doubled our premium cost after a claim.I expected xome kind of rise,but nothing on the scale we were confronted with. Reviewed on: 15th July 2021

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