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Purely Pets: Pet insurance reviews

4.70
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
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1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Excellent service

4
Excellent uncomplicated service. Nice to be able to speak to someone in person. Reviewed on: 15th July 2021

Good company

5
Insuring my dog with Purely Pets was a simple, straightforward procedure. The cost is very better than all the other insurance companies for the cover I wanted for Gyp. Reviewed on: 15th July 2021

Fantastic Pet Insurance!

5
Website very easy to use and navigate. Prices for each level of insurance extremely competitive, and in some cases cheaper for greater cover! Simply brilliant. Reviewed on: 15th July 2021

Quick response from customer service

5
Have taken out two life time Insuarance policies for my dogs, competitive prices and quick response from customer service when called for assistance Reviewed on: 15th July 2021

21/502890/FULL

5
telephoned agent to enrol my shih-tzu bitch & the person i spoke to was very polite gave me a comprehensive breakdown of the policy which helped me to make my decision.thankyou Reviewed on: 15th July 2021

Good company, would recommend

5
I've been using purely pets for over 6 years now I woukdnt use anyone else. Good prices, everything covered in the premium. Would definitely recommend Reviewed on: 15th July 2021

Very good cover at a competitive price

5
So easy to use the site and the cover is brilliant at a very reasonable price Reviewed on: 15th July 2021

Excellent cover,and so much more affordable than other providers for the same benefits.

5
My last providsr almost doubled our premium cost after a claim.I expected xome kind of rise,but nothing on the scale we were confronted with. Reviewed on: 15th July 2021

easy to deal with at an affordable price

5
I changed from a previous insurer who i stayed with for 6 years they kept increasing my policy every year even though I have never had a claim I now have a higher level of cover for 50% less cost Reviewed on: 15th July 2021

Highly Recommend

5
Great service, would highly recommend. Reviewed on: 15th July 2021

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