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Purely Pets: Pet insurance reviews

4.70
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Purely Pets are pawfect xx

5
I would like to review if and when l have to make a claim Reviewed on: 15th July 2021

Easy to contact and excellent service

5
I am kept updated regularly via email and find the process of submitting claims very easy to follow Reviewed on: 15th July 2021

Good customer service

5
There was a delay with my claim and when I spoke to customer service, they were very informative saying there was a massive backlog and they were very sorry. They gave me some money off my bill for compensation and I was very happy with their service Reviewed on: 15th July 2021

Just what We wanted

5
Thankfully we have not had to use our insurance but we have peace of mind should we ever need to Reviewed on: 15th July 2021

Best Pet Insurance cover by far

5
Purely Pets, is in my opinion not only an insurance company that provides a comprehensive cover but has tailored its cover to suit all clients and their budgets Reviewed on: 15th July 2021

Friendly and helpful

5
Every time we have had to use our insurance they have always been friendly and helpful. They have answered our queries quickly and professionally. Reviewed on: 15th July 2021

Great company!

5
Great customer service and clear explanations of the policies Reviewed on: 15th July 2021

Looking out for your pets

5
We looked at a few different companies but found surely pets have everything pet owners should nei Reviewed on: 15th July 2021

New Insurer for my pets

5
Have not yet had this insurer long enough to make a claim, but cover and value seem very good Reviewed on: 15th July 2021

Amazing company

5
Having had many pets & insurance from different companies over the years, purely pets was the easy application with the highest cover. Everything is all in one place online & we dont receive any spam just yearly updates on the insurance payments & cover levels Reviewed on: 15th July 2021

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