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Purely Pets: Pet insurance reviews

4.70
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Choosing the right affordable pet insurance

5
When you are choosing new pet insurance I found Purely Pets to be extremely helpful, open and honest and were up front about future costs. The cost of the premiums were were reasonable against some of the other competitors. Reviewed on: 15th July 2021

Fab Price for fab service

5
Fortunately have not had to claim yet, but very impressed with what I have seen so far!!! Reviewed on: 15th July 2021

Very very helpfull

5
Great insurance prices very very helpfull with claim process have beem with them for 2 years would recommend using. Reviewed on: 15th July 2021

Great competitive prices

5
I compared so many quotes for pet insurance and this was one of the most competitive. Provides regular, informative newsletters. Reviewed on: 15th July 2021

Quick straight forward process

5
Much cheaper than other providers of the same services, plus monthly newsletters filled with tips and advice that can be very informative, especially to inexperienced owners. Reviewed on: 15th July 2021

Good price

4
Good value , but havent had to use yet and only been customer for 6 months. Customer service quick to respond when I had questions Reviewed on: 15th July 2021

Great Insurance for my best pal

5
I have the premium insurance for my tom cat and it is more than worth it, he gets into scrapes all the time and I've never had any issue with Purely Pets, even at the height of covid when he got hurt in a fight the system was easy to use and pretty darn quick! Reviewed on: 15th July 2021

fab pet site

5
Easy going website, tells you the best cover for your pet Reviewed on: 15th July 2021

PURELY FABULOUS

5
When looking for advice for my pet Labrador simply call up PURELY PETS and be put through to a knowledgeable veterinary nurse who answered and recommended what action to take to my query. Thank you Purley Pet's Reviewed on: 18th September 2020

Great customer service

5
Great customer service. Affordable prices. Reviewed on: 17th September 2020

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