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Purely Pets: Pet insurance reviews

4.70
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Recommended

5
This company was recommended to me by a friend after her dog had to have a major operation, they showed her they cared and everything was plain sailing with her claim. That is why I use Purely Pets. Reviewed on: 15th July 2021

Value

5
Great description of the levels of cover available which are all at a competitive price. Reviewed on: 15th July 2021

Delighted

5
Purely Pets were very competitive and offered the full cover I needed for my Westie. The website was easy to navigate and I would definitely recommend this company. Reviewed on: 15th July 2021

Excellent affordable insurance

5
Easy to setup, affordable so will suit any income. Security knowing my dog is protected. One less worry. Reviewed on: 15th July 2021

Brilliant low quote but with same level of cover

5
I got a really good, low monthly quote (lowest on the market) but still receive the same level of cover I was getting previously! I managed to save £30 per month! Reviewed on: 15th July 2021

Excellent service at an affordable price

5
Purely Pets provide an excellent service at an affordable price. All their processes are simple to follow and claims are settled promptly and without fuss. Reviewed on: 15th July 2021

Value for money

5
I have only been with Purely pets a short while. They had been recommended by a friend. I have found them very helpful & quick to respond. Also a lot cheaper than other companies for the same cover. Definitely recommend. Reviewed on: 15th July 2021

Excellent service

5
Quick & Simple process to obtain suitable pet cover. Reviewed on: 15th July 2021

Good value pet insurance

5
Saved over 30% in comparison to the so called top insurer with like for like benefits Reviewed on: 15th July 2021

Choosing the right affordable pet insurance

5
When you are choosing new pet insurance I found Purely Pets to be extremely helpful, open and honest and were up front about future costs. The cost of the premiums were were reasonable against some of the other competitors. Reviewed on: 15th July 2021

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