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Purely Pets: Pet insurance reviews

4.70
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Five Star Service

5
I have been using Purley Pets for some years now. Unfortunately I have had to make claims for some of my dogs but on each occasion the service that I received was excellent and 5 star. Can't recommend Purely Pets highly eneough. Reviewed on: 16th September 2020

Excellent Company

4
Great customer service , phoned regarding insurance cover for my dog if he wasn't vaccinated and was reassured after speaking to them. Reviewed on: 16th September 2020

Very good pet insurance

5
Good pet insurance. Great price. They answer the phone when you ring and they try there best to help you. Reviewed on: 16th September 2020

Very good customer service

5
Very easy to deal with when you are worried about your pet. Friendly and respond very quickly. Reviewed on: 16th September 2020

Well organised communications

5
Any queries have been dealt with immediately. Reviewed on: 16th September 2020

Brilliant

5
All round great! Great service c Reviewed on: 15th September 2020

Good insurance options

4
Feel comfortable that I am concerned for everything that could possibly occur and that my pet will be looked after whatever happens in the future. Reviewed on: 15th September 2020

Very helpful and friendly

5
My dog suffered a very serious injury, potentially life ending, but is now on the road to making a near as possible full recovery. Purely Pets have been great throughout. When you are at your lowest ebb due to your dog’s illness or injury it is good to know that your insurance company is friendly and helpful. Reviewed on: 15th September 2020

Good online account access

5
I have been with this insurer for almost 2 years and very happy with the service. Have placed couple of claims which were handled professionally and timely. I like the online account facility which allows access to see all related email communication and details of the account. Reviewed on: 15th September 2020

Great service

4
Needed to claim and all went very smoothly Reviewed on: 15th September 2020

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