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Purely Pets: Pet insurance reviews

4.44
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Thank you 5*

5
Amazing company, no problems at all. Always at the end of a phone to help Reviewed on: 12th September 2020

Good company

5
Value for money. I would definitely recommend Reviewed on: 12th September 2020

Vary good

5
Vary happy with them for my dog there have help me a lot with my I'll dog Reviewed on: 12th September 2020

Super cover for an older dog

5
Great value when you do a price comparison you begin to realise how expensive it is to get insurance for a 9 year old small dog. The cover I have covers all eventualities and yet is at least £20 less per month through this company. They are kind and helpful and really do their best to be helpful. The level of cover I am paying for is exactly what I get, so would definitely recommend x Reviewed on: 12th September 2020

clarity and ease

4
can't complain about purely pets. Forwarded completed claim form and settled within days. Excellent service Reviewed on: 12th September 2020

Professional and Helpful

5
They make you feel comfortable and happy to answer any questions you may have. My first time using a pet insurance and I’m impressed. Reviewed on: 12th September 2020

Reliable Insurer

5
Excellent customer and hassle free service. Reviewed on: 12th September 2020

Great Pet People!

5
This was my third pet insurance company and I'm so sorry I didn't know about them earlier. Lovely, lovely folk to deal with and there was no hassle when they had to deal with a claim for me. Very reasonably priced cover and I highly recommend them. Reviewed on: 12th September 2020

Exceptional company

5
The knowledge of the staff is second to none. They are very friendly and I received exceptional knowledge about my pet dogs lifetime insurance policy. I highly recommend them. Reviewed on: 12th September 2020

Good value

5
Simple to use website & good value for cover offered. Reviewed on: 12th September 2020

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