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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great cover, great value

5
Changed to this company and totally happy with the price and cover available for my pet Reviewed on: 12th September 2020

Very good service

5
Very easy to use online ,great pet cover at a great price. Reviewed on: 12th September 2020

Great Price for Great Cover

5
Offered the level of cover I wanted for a great price Reviewed on: 12th September 2020

Fab company

5
Really easy to claim when our pet had vet treatment. Great customer service and simple forms to complete both by myself and vet. Wouldn’t insure with anyone else. Reviewed on: 12th September 2020

No complaints

5
I've used Purely Pets for quite some time now and they've always been efficient and paid out claims quickly Reviewed on: 12th September 2020

Amazing pet insurance that I've ever used

5
My pet has had health issues and purely pets have been amazing with the way they have dealt with the direct payment for the claim. I will highly recommend them Reviewed on: 12th September 2020

Purely Pets.

4
Easy to use, clearly understandable site. Excellent value for money. Would recommend. Reviewed on: 12th September 2020

Excellent

5
Easy to set up and my questions were answered to my satisfaction when I enquired about my pets health Reviewed on: 12th September 2020

Great communication

5
Always easy to deal with and regular communication Reviewed on: 12th September 2020

Brilliant

5
Brilliant service. Brilliant price. Brilliant confidence giver that my Pet will be cared for. Brilliant Reviewed on: 12th September 2020

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