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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent Value

5
Great and easy to obtain a quote online and excellent value for the older pet Reviewed on: 12th September 2020
Claire Riome's avatar
Claire Riome

Excellent product and service

5
No issues with policy price, set up and administration. 100% recommend. Reviewed on: 12th September 2020
Peter Herbison's avatar
Peter Herbison

Customer friendly

5
I find them easy to contact and the staff friendly and helpful. I;ve made one claim for an ongoing health issue with my Old English Sheepdog and unlike some insurers, they make every effort to settle rather than wriggle out of it. I have been very favourably impressed. Reviewed on: 12th September 2020
Valerie Hughes's avatar
Valerie Hughes

Excellent customer service

5
We unfortunately had to make a claim for our then puppy who was having seizures, the team at purely pets sorted our claim quickly and efficiently, making a hard time a little easier Reviewed on: 12th September 2020
Becki McGibben's avatar
Becki McGibben

5 star service

5
Really easy to sign up for pet insurance on line. Having contacted Purely Pets recently for an insurance claim the staff have been extremely helpful, patient and empathetic with me, explaining in detail how the claim procedure works. Reviewed on: 12th September 2020
Alison's avatar
Alison

peace of mind

5
rest easy that my much loved kitty will have good insurance cover if needed, which i hope it is not needed Reviewed on: 12th September 2020
Wendy K Payne's avatar
Wendy K Payne

Great customer service

5
During the initial sign up process then the following after care their services has been absolutely 5*. I would recommend them to everyone. Reviewed on: 12th September 2020
Simon W's avatar
Simon W

Slick customer experience

5
Using the purely pets website was a joy having experienced many others, it was quick and easy, simply because they had thought like their customers when designing it. The telephone customer service was excellent too, highly recommended. Reviewed on: 12th September 2020
Drew Dopplemayer's avatar
Drew Dopplemayer

Great service

5
Great service always helpful and since any queries in a timely manner Reviewed on: 12th September 2020
Kirstie 's avatar
Kirstie

Thank you 5*

5
Amazing company, no problems at all. Always at the end of a phone to help Reviewed on: 12th September 2020
Elaine smith's avatar
Elaine smith

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