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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Fits our needs

4
Fortunately we’ve not needed to use the cover but it gives peace of mind in case anything happens to our dog. Reviewed on: 10th September 2020

Purely individual

5
Straight forward, easy to understand, reliability and is solely Catered to your furry family members. Reviewed on: 10th September 2020

Simple easy insurance

5
Always had no problems contacting them if need be, prices and cover are great Reviewed on: 10th September 2020

Lifetime policy

4
had my insurance since my lad was 8 weeks old. Now 8 years old and not had any issues with claiming for his bills. Reviewed on: 10th September 2020

Hapoy insurance user

5
Very good co.oany helpful staff and good cover for the price Reviewed on: 10th September 2020

Always heard good reviews

5
Never claimed but never had any problems Reviewed on: 10th September 2020

Easy to arrange

5
Just making my first claim. Luckily Toby is not very I'll. Hope all goes ok Reviewed on: 10th September 2020

Great customer service

5
Have had claims over the past few years and found the claims process straightforward and customer service excellent. Reviewed on: 10th September 2020

Excellent cover and customer service

5
I have had both of my dogs insured with Purely Pets for a number of years due to the insurance packages meeting my requirements, fantastic customer service and the quick payouts. This insurance company gives me peace of mind and its not to hard on the purse strings either! Reviewed on: 10th September 2020

Easy to deal with.

3
Good team very helpful and always give a answer. Reviewed on: 10th September 2020

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