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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great cover options

5
A choice of policies to suit all needs. Reviewed on: 10th September 2020

Saved my dog max :)

5
max was diagnosed with IMHA, and was critically ill. He needed several transfusions, operations and hospital care. Purely pets paid all my claims with no quibbles, which was a big relief as it was a difficult time and a lot of money. Max is now happy as ever and slowly recovering. Reviewed on: 10th September 2020

Purely pets

5
Brilliant and easy to use , definitely recommend them Reviewed on: 10th September 2020

Great service and Value

5
We have insured our 2 year old cat through the Purely pets for two years and just renewed for a third . They are ther when you want them and provide quick responses when you claim . Other pet have increased policies heavily but I thought the level of increase on renewal after a claim was very fair Reviewed on: 10th September 2020

Great value and great customer support.

5
My experience of purely pets is only a positive one. Every time I have a question about my policy or about levels of cover they are only too happy to help. There great customer service staff are quick to answer and respond respectfully to you every time I call. Reviewed on: 10th September 2020

Quality service

5
Always a fast and efficient service when dealing with a claim Reviewed on: 10th September 2020

best price for the cover needed

5
After being stung by other companies its good to find one who appears not just to be after your money Reviewed on: 10th September 2020

worth the peace of mind

5
no problems and easy to sign up to Reviewed on: 10th September 2020

Great service

4
Great service and great value. Thankfully not needed to make a claim but it’s always seamless to renew our policy each year Reviewed on: 10th September 2020

Always deliver

5
Great service and no complications. Always deliver the goods. Reviewed on: 10th September 2020

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