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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Reasonable price, easy to set up

3
No issues yet. Smooth experience thus far Reviewed on: 11th September 2020
John's avatar
John

The best company

5
Very good company with my dog insurance Reviewed on: 11th September 2020
Gitana's avatar
Gitana

Brilliant

5
Competitive prices and very easy start to finish setting up my pet insurance. Luckily i haven’t had to make a claim so not sure how efficient that side is but would definitely recommend if you are seeking affordable pet insurance. Reviewed on: 11th September 2020
Debbie 's avatar
Debbie

Amazing

5
Would recommend to anyone with a four legged or two legged friend they are wanting to protect with insurance 10/10 Reviewed on: 10th September 2020
Ashleyp's avatar
Ashleyp

Perfect pet insurance

5
Great value for money with polite informative members of staff. Reviewed on: 10th September 2020
Brenda Marshall's avatar
Brenda Marshall

Excellent

4
Excellent customer service ,helpful never to much bother. Reviewed on: 10th September 2020
Debtowns17@gmail.com's avatar
[email protected]

Thankfully no claims yet...

4
However, signing up was easy to do and pricing was good... Reviewed on: 10th September 2020
Nicci's avatar
Nicci

Joined Purely Pets this year, they are ace

5
Paid out my claim very quickly, the premiums are low, as are the excesses which is a breath of fresh air if you are a pet owner! Reviewed on: 10th September 2020
Richard Walker's avatar
Richard Walker

Great company

5
Been very helpful when contacted, into my 2nd year for pet Insurance with them Reviewed on: 10th September 2020
Ash's avatar
Ash

If Anyone Deserves Thanks Its You

5
Been with company for 4 years have 4 animals insured and since being with them I have had 3 large claims. Claims process was easy and they dealt with vets direct. All claims paid out and the premiums yes have gone up to be expected but still reasonable considering the size of the claims. Claims department staff are helpful and polite along with the customer service, who only the other day 07/09 helped me out with an itemised list of all 3 claims. I really cannot fault their compassion and professionalism at such traumatic times and would not consider insuring my animals with any other company. They definitely get our vote. Reviewed on: 10th September 2020
Gina Humphrey's avatar
Gina Humphrey

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