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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great insurance

5
No problems with them. Helpful when ever I have had to call them Reviewed on: 29th June 2020

Great pet insurance

4
I have two wonderful dogs. One of which has multiple medical issues. I do not know what I would have done without the financial support of Purley Pets Over the 10 years I have been using their pet insurance Reviewed on: 29th June 2020

Purely Top Pet Insurance

5
Very easy claim form to fill in Reviewed on: 29th June 2020

Peace of mind

5
I have held my 7 year old beagle’s insurance policy with Purely Pets for 4 years now and have claimed off it twice. Both times the process was simple and PP settled the claims within a week. Understandably my premium rose slightly upon renewal but I consider this a small price to pay for peace of mind at a worrying time. Reviewed on: 29th June 2020

The policy was easy to arrange

5
I organised this policy last year for our year old shihpoo. I am delighted to say that I have not had to use it but hope to renew it next month. At the same time I hope to add our new puppy to the policy if it’s feasible to do so Reviewed on: 29th June 2020

Fast friendly service

5
My youngest girl Freya was struck down with acute pancreatitis. I put my claim in from the emergency vet but there was some mix up with them. Purely Pets kept me notified as to how the claim was coming along and paid out promptly as soon as things were sorted out. Best service ever from a pet insurance company in my 45 years of owning pets. Reviewed on: 29th June 2020

Professional and Smart

5
Compared to other pet insurers hassle free insurance Reviewed on: 29th June 2020

Easy and polite

5
Made claiming our money back easy during a very stressful time. Quick to speak to an advisor, who were always polite and helpful. Our claim was dealt with quickly and efficiently. Reviewed on: 29th June 2020

Understanding and Accomodating

5
Starting up my first pet insurance for my dog with Purely Pets was really simple and easy, for a start. They were cooperative and accomodating to my pets needs as well as the reassurance I needed as well to make sure he was covered throughout. Reviewed on: 29th June 2020

Speedy service

5
Have been great at sorting out my insurance for my dog and communicating well. Reviewed on: 29th June 2020

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